Bewakoof (E-Commerce Platform): Company Overview, History, Products, Brands, Pricing, Business Model, and Shopping Experience

Bewakoof is an Indian brand of fashion and lifestyle that is famous for casual, graphic, and youth-oriented clothes. The company was established in 2012 by Prabhkiran Singh and Siddharth Munot, who started it as a digital-first brand and developed its business through online retailing. It sells T-shirts, shirts, hoodies, sweatshirts, joggers, jeans, dresses, accessories, and other everyday clothes for males and females. Bewakoof has built itself a unique brand image on stylish designs, the use of pop culture imagery, and low-cost fashion.

The brand operates on its online platform and mobile application and has recently opened physical outlets as well. Bewakoof has expanded from the original clothing, expanding to lifestyle categories and brands over the years. Bewakoof has grown into an easily recognized Indian fashion brand owing to its direct-to-consumer marketing strategy, digital marketing, and regular launches.

Bewakoof (E-Commerce Platform): Overview

Bewakoof is a fashion and lifestyle website set up in India in 2012. It is a digital-first company, and its emphasis is on low-cost, casual, and expressive clothing. The brand ranges from graphic T-shirts to oversized T-shirts, shirts, jeans, cargos, joggers, hoodies, sweatshirts, dresses, tops, and accessories. 

Bewakoof has also developed lines on popular entertainment and lifestyle brands. Established in 2011, Bewakoof Brands Private Limited is a company active in the apparel and lifestyle accessories industry. In February 2023, Bewakoof entered the Aditya Birla Group’s “Digital Fashion Portfolio” with the acquisition of a controlling stake in the company by Aditya Birla Digital Fashion Ventures.

Bewakoof Founders and Ownership

The founders of Bewakoof, Prabhkiran Singh and Siddharth Munot, launched their venture on the premise of ‘Modern Indian fashion‘ and ‘Direct-to-consumer’ in 2012. The company is divided into two segments: first, through Bewakoof Brands Private Limited, the owner of the Bewakoof website and its online services, and second, through its other segment of operation.

The company grew and drew investment with its fashion and e-commerce businesses over the years. Prabhkiran Singh and Siddharth Munot were the original founders of the company, having since stepped down from active management, which means that the ownership structure is entirely separate from its creators. The founders would not be called the current “owners” of Bewakoof because it has institutional investors and strategic investment relationships.

History of Bewakoof

Bewakoof was established in 2012 by Prabhkiran Singh and Siddharth Munot in Mumbai, Maharashtra, India. The company started as a digital fashion business working on casual wear and trends for young Indian consumers. Bewakoof started its journey with direct-to-consumer (D2C) sales and marketing on social media and online platforms. Eventually, the brand extended its clothing line to include graphic T-shirts, shirts, sweatshirts, hoodies, joggers, and other casual clothing.

Later, it expanded to a variety of fashion and lifestyle categories such as accessories and footwear. In the course of the business expansion and enhanced online presence, Bewakoof raised external funds. In 2022, TMRW became a part of the TMRW fashion family by acquiring a majority stake in Bewakoof. The company has continued with its own online platform as well as building its offline retail presence. Bewakoof currently lists itself as an “Indian youth fashion and lifestyle brand with a big digital-commerce base”.

Bewakoof Product Categories

Bewakoof has developed a broad catalogue for men and women. Its major categories include T-shirts, shirts, jeans, trousers, joggers, cargos, hoodies, sweatshirts, jackets, dresses, tops, and accessories.

Bewakoof Men’s Collection

Men’s fashion is one of Bewakoof’s major categories. The collection includes regular-fit and oversized T-shirts, graphic prints, shirts, polos, jeans, cargos, joggers, track pants, sweatshirts and hoodies.

Bewakoof Women’s Collection

Bewakoof’s women’s collection includes graphic T-shirts, oversized T-shirts, boyfriend-fit T-shirts, tops, shirts, dresses, jeans, cargo pants, track pants, and sweatshirts.

Bewakoof Product Collection

T-Shirts

T-shirts remain one of the most recognizable categories associated with Bewakoof. The brand offers regular-fit, oversized, slim-fit, and boyfriend-fit options.

Oversized Hoodies and Sweatshirts

Oversized hoodies and sweatshirts have become important parts of Bewakoof’s casual and streetwear collections.

Jeans and Bottomwear

Bewakoof’s bottomwear collection includes jeans, cargos, joggers, track pants, parachute pants, and other relaxed styles.

Streetwear Products

Streetwear has become an important part of Bewakoof’s fashion identity. The category includes oversized T-shirts, graphic apparel, acid-wash products, relaxed silhouettes, and casual bottoms.

Licensed Merchandise

Licensed merchandise is another significant part of Bewakoof’s catalogue. The brand has offered collections based on several well-known entertainment and character properties.

Popular Collections

Bewakoof operates its main fashion brand along with specialised collections and collaborations.

Steps to Shop Bewakoof Company online

Step 1: Go to the website

Go to the Bewakoof Online store and choose the desired category.

Step 3: Search for a Sponsor

Use the search option to find products such as T-shirts, hoodies, jeans, cargos, or joggers.

Step 4: Apply Filters

Filter the product list by size, price, colour, fit, and other specifications that are available. When choosing a product, be sure to read the details and compare prices. Peruse the product description, material, sizes used, fit, and consumer ratings.

Step 5: Click on Size

Don’t guess – read the size chart before choosing the correct size!

Select Step 6: Add the Product to Cart. Click 

Step 6: Add the Product to Cart

Select the colour and size of your preference and put the product in the shopping cart.

Step 7: Apply Offers

Before you pay, see if there are any coupons, discounts, and multi-buy offers available.

Step 8: Fill in the Order

Fill in ordering details and choose the best payment method, and you’re done!

Business Model

Bewakoof’s business concept was completely based on B2C. It does this by leveraging digital sales and having design, manufacturing, technology, data science, and marketing competencies in-house.

The D2C approach enables the company to engage directly with the customer on its digital platforms. Customer behaviour and product demand can then be utilized to help make decisions in product design, marketing, and inventory. 

Aditya Birla Digital Fashion Ventures (ABDFV) acquired a controlling stake in Bewakoof Brands in February 2023 to join the digital-first fashion ecosystem of the Aditya Birla Group. ABFRL then added the brand Bewakoof to its TMRW portfolio of digital-first fashion brands.

Why did the Bewakoof company become popular?

• Youth-Focused Designs: Bewakoof focuses on a wide range of fashion, graphic prints, and relaxed and casual wear, which younger people prefer.
• Affordable Pricing: In many cases, many of Bewakoof’s products are marketed at affordable and mid-range price bands. Final prices may be lowered even more due to discounts and promotions.
• Oversized Fashion: Oversized T-shirts, hoodies, and relaxed bottomwear are now big components of the brand’s modern line.
• Pop Culture Merchandise: Partnering with popular entertainment brands provides customers with products featuring popular characters and themes.
• Direct-to-Consumer Model: Digital-first means that customers can find, compare & buy it directly through the company’s online channels.

Bewakoof vs Other Online Fashion Brands

This comparison describes broad product and business positioning rather than ranking one retailer above another.

Customer Reviews

Bewakoof is a digital-first shopping platform. Customers can shop for products by category and can apply different filters such as size, price, colour, fit, etc.

Product pages generally provide information about sizes, materials, fits, colours, ratings, and customer reviews. The website also often features discounts and promotions. Free shipping, coupons, and offers may be subject to order value and the terms of the promotions.

• The shopping experience can vary for the product, size, material, delivery, and the customer’s expectations.
• Normally, the product page contains customer ratings and reviews, which can help customers grasp the fit and product experience prior to ordering.
• In some cases, especially for purchases of clothing, you will find reviews of a product to be useful when they include recommendations for size, fabric, and the quality of the prints on the clothing.

Conclusion

Bewakoof has expanded from a youngsters’ online T-shirt retailer to a bigger model of Indian style and lifestyle company. Now it also offers T-shirts, oversized clothing, shirts, jeans, cargos, joggers, hoodies, sweatshirts, dresses, and other casualwear. Because of its direct-to-consumer business model, in-house skills, low positioning cost, its graphic designs, and its licensed products, the company has managed to establish a unique niche in the Indian online fashion industry. Additionally, it was acquired by Aditya Birla Digital Fashion Ventures in 2023, which has further bolstered Bewakoof’s digital-first approach to fashion. 

Bewakoof is relevant to shoppers, especially with regard to casual wear, street style, graphic wear, and casual fashion. The offer and the price of the product vary regularly, so customers should verify the latest price of the product, the size chart, the discount offered, and the final price that customers must pay before ordering.

FAQs

What does Bewakoof stand for?

Bewakoof is famous for graphic T-shirts, oversized clothes, casual wear, hoodies, joggers, and youth-oriented designs.

In what year was Bewakoof established?

Bewakoof is a company established in 2012.

Who owns Bewakoof?

Bewakoof Brands became a part of the Aditya Birla Group’s digital-first fashion ecosystem in February 2023 by acquiring a controlling stake.

Is Bewakoof an Indian company?

Yes. Bewakoof is an Indian fashion brand, and they say that their products are “imagined in India, made in India”.

Which products does Bewakoof deal in?

Bewakoof offers T-shirts, shirts, jeans, cargos, joggers, track pants, hoodies, sweatshirts, dresses, tops and licensed items for sale.