Mamaearth is a D2C company quickly growing in India as a skincare and beauty brand due to its emphasis on making safe, toxin-free, and natural skincare products. the company was launched in 2016, and the founder of mamaearth is Ghazal and his husband Varun Alagh.
the mission behind its establishment, is to supply babies and adults with products that would not harm them, considering the importance of avoiding harmful chemicals in cosmetics and personal care goods, In recent years, Mamaearth grew into a billion-dollar business by adding more products and reaching more clients both inside and outside India.
We will cover in this guide the background, multiple products, reviews from customers, the company’s finances and what is ahead for Mamaearth.
Mamaearth Company Overview
- Mamaearth is a leading online brand in India that offers a wide range of multi-category natural skincare and makeup products.
- the co-founder of the company is Ghazal alagh and her husband Varun alagh, and they founded Mamaearth in 2016 and headquartered in Gurugram.
- the company specializes in beauty and personal care products, including shampoos, conditioners, body lotions, face washes, moisturizers, lip balms, and more,
- In addition to adult care products, the company also provides baby care items and a variety of color cosmetics such as lipsticks, foundations, and concealers.
- Recognized for its commitment to natural ingredients and cruelty-free formulations, Mamaearth’s quickly rose to prominence and achieved unicorn status in just under six years.
- The brand operates in the beauty tech sector and has attracted significant investments from top-tier investors like Sofina and Sequoia Capital.
- As of March 31, 2024, the company reported an annual revenue of ₹1,970 crore and employs nearly 1,000 people.
- Mama earth continues to grow, backed by a total funding of $89.4 million and its latest angel funding round in September 2022.
| Detail | Information |
| Company Name | Mamaearth |
| Founded Year | 2016 |
| Co- Founder | (Ghazal Alagh and Varun Alagh) |
| Location (Headquarters) | Gurugram, India |
| Company Stage | Public |
| Primary Sector | Beauty & Personal Care Products, Beauty Tech |
| Product Categories | Natural Skin Care, Makeup, Baby Care Products |
| Time to Unicorn | 5 years 11 months |
| Top Investors | Sofina, Sequoia Capital |
| Annual Revenue | ₹1,970 Crore (as of March 31, 2024) |
| Total Funding till Date | $89.4 Million |
| Latest Funding Round | Angel, $755K (Sep 13, 2022) |
| Employee Count | 958 (as of Feb 28, 2025) |
Mamaearth History
In 2016, Varun and Ghazal Alagh, a husband-wife team, founded Mamaearth. Ghazal was looking for toxin-free baby items in the early stages of pregnancy. This motivated them to make the brand. Since there were not many brands in India that used natural and safe ingredients, they started to make their own.
| Year | Milestone |
| 2016 | Mamaearth founded by Varun and Ghazal Alagh |
| 2017 | Launched initial range of baby care products |
| 2018 | Expanded product range to skincare and haircare |
| 2019 | Reached ₹100 crore in revenue |
| 2020 | Achieved unicorn status with $1.2 billion valuation |
| 2021 | Expanded offline retail presence in India |
| 2023 | Launched new cosmetic products (foundation, lipstick) |
| 2024-25 | Company valuation ₹15336 crore (~$1.84 billion) |
Mamaearth’s Core Philosophy
The company’s mission centers on the “Made Safe” approach.
- Parabens, sulfates, mineral oil, synthetic fragrances, and artificial colors are not found in this product.
- It puts emphasis on natural products that are either Ayurvedic or grown organically on the farm.
- Packaging is designed to reduce the environmental harm by being recyclable and part of efforts to cut down on plastic.
- No animals are involved in testing these products.
- For Safety on Your Skin: Dermatologists have tested all these products and they are free from common allergens.
Mamaearth Co- Founder Ghazal Alagh
Ghazal alagh is the co-founder of the skin care & beauty products company Mamaearth, in the year 2016, with the colloboration of his husband Varun Alagh ( Co- founder), founded mamearth’s company, she was born in meerut, U.P and after marriage she is shifted to chandigragh with her husband.
Mamaearth Products and Categories
Mamaearth has added a lot of products to its new range over the years. What they sell includes products for babies, women, and men. Most of the brand’s attention is placed on skincare, haircare, baby care, and now cosmetics.
| Category | Popular Products |
| Face | Face Wash, Face Serum, Face Cream, Body Lotion, Sunscreen |
| Hair | Shampoo (Onion, Bhringraj), Conditioner, Hair Oil, Hair Mask |
| Make up | Foundation, Lipstick, Kajal |
| Body | Body lotion, soap, body wash |
| Baby | Baby Shampoo, Diaper Rash Cream, Baby Lotion, Baby Oil, Diapers |
| Combos | Can buy combo packs of different skin care products. |
| New launches | Mamaearth Kerala thali hair oil, vitamin C daily glow face serum, and more |
Best Skincare & Haircare Picks (2025)
| Product Name | Category | Key Benefits | Price Range (INR) |
| Onion Hair Oil | Haircare | Reduces hair fall, nourishes scalp | 299-499 |
| Ubtan Face Wash | Skincare | Brightens skin, controls oil | 249-399 |
| Baby Shampoo | Baby Care | Gentle on eyes, tear-free | 199-349 |
| Charcoal Face Mask | Skincare | Deep cleans pores, removes impurities | 299-499 |
| Glow Serum Foundation | Cosmetics | Lightweight, provides glow | 799-999 |
Product Reviews and Customer Feedback
The brand Mamaearth is especially popular with millennials and young parents, but every brand receives good and bad feedback.
Positive Reviews
- Many like the fact that there are no hard, harsh chemicals used in their products.
- Reasonable Prices: Mamaearth provides quality goods that are less expensive than well known international brands.
- L’Oréal covers all from baby care to makeup in its collection.
- Telling the truth about ingredients and getting a “Made Safe” certification helps customers trust a product.
Negative Reviews
- A few users have noticed they can be allergic to it or have skin breakouts.
- Whether hair oils or serums are effective is sometimes questioned by users.
- Some experts say that some marketing campaigns and celebrity sponsorships may not have enough evidence from science.
| Product Category | Average Rating (out of 5) | Number of Reviews (approx.) | Common Feedback |
| Baby Care | 4.5 | 50,000+ | Gentle, safe, effective |
| Skincare | 4.2 | 80,000+ | Natural, brightening, mild reactions |
| Haircare | 4.0 | 60,000+ | Good for hair fall, scent liked |
| Cosmetics | 3.8 | 20,000+ | Affordable, but some shade issues |
Mamaearth Net Worth and Financial Stats
Mamaearth’s parent company, Honasa Consumer Pvt. Ltd., has seen rapid valuation growth driven by investor confidence and a robust business model.
| Financial Metric | Data (2024-25) | Year-on-Year/Quarter- on-QuarterChanges |
| Company Valuation | ₹15336 crore (~$1.84 billion) | — |
| Q4 Revenue (FY2025) | ₹533 crore | 13% increase YoY |
| Q4 Net profit (FY2025) | ₹25 crore | 18% decline YoY |
| Q1 Revenue (FY2025) | ₹544 crore | 17.6% increase QoQ |
| Q1 Net profit (FY2025) | ₹40 crore | 33.3% increase QoQ |
Mamaearth competitors
| Competitor | Product Range | Key Features | Price Range | Unique Selling Point |
| Mamaearth | Skincare, haircare, baby care | Natural ingredients, toxin-free | Mid-range | Certified toxin-free, eco-friendly |
| Wow Skin Science | Skincare, haircare, wellness | Natural & organic formulas | Mid-range | Focus on natural, cruelty-free |
| The Moms Co. | Baby care, skincare, personal care | Natural, Ayurvedic ingredients | Mid to premium | Ayurveda + modern science blend |
| Himalaya | Skincare, personal care, health supplements | Herbal & Ayurvedic products | Affordable | Trusted Ayurvedic brand |
| Biotique | Skincare, haircare | 100% botanical & Ayurvedic | Affordable | Herbal and eco-friendly |
| Khadi Natural | Skincare, haircare, body care | Herbal, handmade products | Affordable | Authentic handmade herbal products |
| Forest Essentials | Luxury skincare and wellness | Ayurvedic luxury products | Premium | High-end Ayurvedic luxury brand |
Pros and Cons
| Pros | Cons |
| Wide range of toxin-free products | Some products may cause skin issues |
| Affordable pricing | Efficacy varies among consumers |
| Strong online presence | Marketing can sometimes feel aggressive |
| Transparent ingredient policies | Limited offline presence in some areas |
Conclusion
Mamaearth leads the way in natural personal care in India by mixing traditional methods with the latest science. Thanks to its top priority on safety, sustainability, and earning customer trust, it enjoys a dedicated customer base. Even so, people should consider their skin sensitivity and do a patch test on their skin before adding new things from this brand. Homegrown brands can grow globally if they stress quality and customers’ wishes, as Corner Bakery has shown.
