The Indian beauty and personal care industry has changed significantly over the last few years. Consumers are now moving away from heavily processed cosmetic products and are showing stronger interest in natural, Ayurvedic, and ingredient-conscious skincare. The current generation prefers skincare and haircare items that are safe, chemical-free, and similar to the traditional Ayurvedic process. This is the place where Nat Habit products have become highly popular throughout India. Nat Habit is also known to only use fresh ingredients, with no preservatives, and is a blend of ancient beauty rituals and modern convenience. Herbal face wash powder to sulfate-free shampoos and chemical-free henna hair colors are only a few examples of the brand that are targeted on purity, but not artificial outcomes. This article will cover all about Nat Habit price list, product reviews, benefits, usage methods, comparisons, and buying tips in this detailed guide of 2026.
What is Nat Habit?

Nat Habit is a skincare and haircare Indian Ayurvedic brand that was launched in 2019 by Swagatika Das and Gaurav Agarwal. The founders wanted to restructure the ancient Indian beauty rituals that used to be made fresh at home using natural ingredients like lentils, herbs, flowers and oils. The modern lifestyles rendered these practices to be not so easy to adhere to and this is why the company came up with ready to use options that still retained the flavor of homemade remedies.
Company Details

Nat Habit is a direct-to-consumer (D2C) brand of Ayurvedic beauty and personal care products with its headquarters in Delhi that specializes in fresh and natural products. The company was founded in 2019 and it introduces traditional Indian beauty rituals into the modern way of life with freshly prepared formulations. Contrary to traditional cosmetic brands, Nat Habit produces their products in Ayurvedic kitchens with ingredients like herbs, flowers, milk, and natural oils without the use of synthetic preservatives and other hard chemicals. The brand has skincare, haircare, and body care items that have short shelf-life to ensure that the product remains in good condition and ensures great performance. Nat Habit is known to serve millions of customers in India and its expansion is still going on in the natural wellness market with a rapid growth.
| Category | Information |
| Brand Name | Nat Habit |
| Founded | 2019 |
| Headquarters | Delhi, India |
| Business Model | Direct-to-Consumer (D2C) |
| Product Categories | Face care, Hair care, Body care, Personal care |
| Product Philosophy | Fresh Ayurveda (daily-made formulations) |
| Key Ingredients | Herbs, flowers, milk, natural oils |
| Customers Served | 16+ lakh |
| Units Sold | 1+ crore |
| Annual Revenue (2024) | ₹90–110 crore |
| Employees | Approx. 240 |
| Major Investors | Fireside Ventures, Bertelsmann India, Peak XV Surge |
Founder Aim and Vision


Nat Habit was founded by Swagatika Das and Gaurav Agarwal who are engineers with great entrepreneurial and wellness. Swagatika Das (an IIT Kharagpur graduate and former Apple strategist) was instrumental in product research and development based on her passion in Ayurveda and natural living. Gaurav Agarwal transferred experience of startups such as ZipGo and TaxiPixi. The two of them wanted to develop safe substitutes to the currently present chemical-heavy beauty products in the market.
The main aim of the company is to bring Ayurveda back to its original state with a concept known as Fresh Ayurveda in which they prepare the products fresh to retain its potency and purity. Nat Habit believes in promoting the chemical-free day-to-day care practices in households in India and expanding the brand to a 1000 crore business by means of innovation and natural formulations.
| Category | Details |
| Founders | Swagatika Das & Gaurav Agarwal |
| Background | IIT engineers & entrepreneurs |
| Previous Experience | Apple, Schlumberger, ZipGo, TaxiPixi |
| Core Aim | Promote chemical-free natural personal care |
| Brand Philosophy | Fresh, preservative-free Ayurveda |
| Mission | Revive traditional beauty rituals in modern form |
| Long-Term Vision | Achieve ₹1000 crore revenue & expand natural wellness adoption |
Why Nat Habit Products Trending in 2026
The changing consumer awareness is closely related to the popularity of Nat Habit. Consumers are now conscious of ingredient lists and are willing to use products with no harsh additives. A lot of individuals who have sensitive skin or scalp problems are moving towards the alternative of herbal as they are seen to be milder and more balanced. The other consideration is the accessibility of price. Although a number of organic beauty brands are in the high-end luxury market, Nat Habit is relatively inexpensive. This enables the young consumers and those who have never used natural skincare to test things without committing their money. The recognition of the ingredients like masoor dal, neem, hibiscus, turmeric, and rose also create trust as these elements are entrenched in the Indian traditions of wellness.
Nat Habit Products Price List 2026
The brand offers products across skincare, haircare, and daily wellness categories. The following table provides an approximate overview of popular items and their price ranges in 2026.
Face Care Products

| Product Name | Price (₹) | MRP (₹) |
| Brightening Ubtan Tikta Face Wash (All Skin Types) | 269 | 317 |
| 48HR Malai Moisturiser – Pigmentation Control | 355 | 401 |
| Pure Aloe Vera Gel | 204 | 241 |
| Masoor Dal Tikta Face Wash | 269 | 317 |
| Pure Distilled Gulab Jal | 194 | 258 |
| Classical Eladi Mukhalaya Face Oil | 585 | 690 |
| Moringa Vit-C Cream Tikta Face Wash | 269 | 317 |
| Chandan Nagakesar Radiance Lepa Face Pack | 242 | 286 |
| Pure Turmeric Rosehip Mukhalaya Face Oil | 475 | 561 |
| Kali Mitti Oil Control Tikta Facewash (Men) | 244 | 288 |
Hair Care Products

| Product Name | Price (₹) | MRP (₹) |
| Five Oil Hibiscus Repair Navdha Shampoo | 345 | 431 |
| Hibiscus Amla DASABUTI Summer Hair Oil | 322 | 394 |
| Fresh Hibiscus Hair Growth NutriMask | 250 | 295 |
| Anti-Dandruff Neem Beracyl™ Navdha Shampoo | 445 | 525 |
| Rosemary Hair Jal | 339 | 400 |
| Fresh No Dry Frizz Shea NutriMask | 250 | 295 |
| Ready to Apply Fresh Henna Paste | 357 | 421 |
| Men’s Scalp & Hair Revital Navdha Shampoo | 335 | 419 |
| Dual Tooth Kacchi Neem Comb | 199 | 235 |
| Castor Coconut Dasabuti Hair Oil | 307 | 376 |
Body Care Products

| Product Name | Price (₹) | MRP (₹) |
| Multi-Nut Shea Omega-3 Fresh Malai Lotion | 375 | 443 |
| Cold Processed Soothing Sandalwood Soap | 184 | 217 |
| Aloe Saunf Sun Protect Malai Lotion | 340 | 402 |
| Raw Potato UnderArm Ubtan | 243 | 295 |
| Himalayan Lavender Moisturising Soap | 268 | 326 |
| Tomato Basil AHA-BHA Moisturising Soap | 268 | 326 |
| Lemon Moringa Hand Malai | N/A | N/A |
| Refreshing Orange Soap | N/A | N/A |
Prices may vary slightly depending on discounts and seasonal offers, but the brand consistently remains within the mid-range segment.
How to Use
- Take half teaspoon powder
- Add milk or water to make paste
- Massage gently for 30–40 seconds
- Rinse with normal water
- Results Users Notice
- Less oily in seven days
- Softer texture
- Mild brightening effect
- Less irritation than face washes that are chemical.
Brand is popular with many users as it takes almost 23 months on a single pack hence cost effective.
Nat Habit Shampoo Review and Price Guide
Another strong category of the brand is haircare. Main ingredients that were used in traditional Indian haircare included shikakai, amla and reetha that reputed to clean the hair and leave it unharmed. Nat Habit modifies these ingredients into shampoo formulations that targets to balance scalp health to the present day. The users of many of them may find the initial appearance of the shampoo to have less foam than the chemical shampoos, but that is natural because of the lack of aggressive surfactants. In the long term, users tend to complain of better comfort and less dryness of the scalp.
| Product Name | Price (₹) | Key Benefit |
| Five Oil Hibiscus Repair Navdha Shampoo | 345 (431) | Length, strength & repair |
| Anti-HairFall Tri-Leaf Rosemary Navdha Shampoo | 834 (984) | Hairfall control |
| Aloe Hydration Lock Navdha Shampoo | Not Listed | Moisture balance for oily scalp & dry hair |
| Hibiscus Navdha Shampoo & Nutri-Conditioner (Combo) | Not Listed | Length & strength care |
| Anti-Frizz Curry Cider Navdha Shampoo | Not Listed | Frizz control & shine |
| Men’s Scalp & Hair Revital Navdha Shampoo | 335 (419)* | Scalp repair & strengthening |
| Anti-Dandruff Neem Beracyl™ Navdha Shampoo | 445 (525) | Dandruff control |
Application Method
- Wet hair properly
- Add water and form paste
- Apply mainly on the scalp
- Massage gently for 3–5 minutes
- Rinse thoroughly
Benefits
- No sulfates or silicones
- Improves scalp health
- Adds natural shine
- Minimizes reliance on conditioner
Though it does take time before the powder shampoos adapt, users claim to have healthier hair after 3-4 weeks of constant use.
Nat Habit Henna Review – Natural Hair Coloring
One of the Biggest reasons for hair damage because of chemical dyes is hair coloring. Nat Habit provides herbal henna, which is intended to be used by individuals who want to use more natural formula. The ready to apply format eliminates the long preparation normally attributed to the application of henna.
| Henna Variant | Result | Approx Price (₹) |
| Ready-to-Apply Henna Paste | Natural brown tone | 350 – 420 |
| Henna with Post Care Combo | Enhanced conditioning | 600 – 850 |
| Indigo Powder | Darker black shade | 260 – 350 |
How to Apply Henna Properly
- Mix henna with tea water.
- Let mixture rest 6–8 hours.
- Row coating in sections.
- Keep for 3–4 hours.
- Rinse without shampoo.
Advantages
- Covers grey hair naturally
- Strengthens hair shaft
- Adds thickness
- No ammonia or PPD
The life of color is approximately 4-5 weeks depending on hair type.
Where to Buy Nat Habit Products in India
| Platform | Availability | Benefit |
| Official Website | Pan India | Fresh stock & offers |
| Amazon India | Online | Fast delivery |
| Nykaa | Online | Beauty deals & discounts |
| Flipkart | Online | Seasonal sales |
| Organic Stores | Selected cities | Offline purchase option |
Hint: On the official site, subscription plans usually offer 15-20% discounts.
Customer Reviews and Feedback
The feedback of customers regarding Nat Habit products in 2026 has been mostly positive and has been taken positively by people who have shown preference towards natural and Ayurvedic beauty solutions. The users state that the products feel so herbal and soft on the skin and scalp. The ubtan face wash has been reviewed to have smoother skin, a natural glow that is mild and can have oil under control but not leave the skin dry or irritated.
Customers are also appreciating haircare products as they move towards the shampoos which contain chemical ingredients. According to multiple users, the scalp health and hair texture become softer and the amount of hair loss is also reduced when used regularly. The are very natural smell and the lightness of the herbal formulas are usually listed as additional benefits.
In general, the majority of the reviews indicate that Nat Habit is meant to be used by individuals who are tolerant and who are willing to be devoted to the routine of natural beauty changes instead of expecting some immediate cosmetic results.
Nat Habit Everyday Skincare Routine and Haircare
Step 1: Begin your day with ubtan face wash by washing your face. It softens the skin with oil, dirt and dullness without using harsh chemicals to maintain natural freshness.
Step 2: Rose water should be used as a toner after cleansing. It aids in narrowing of the pores, skincare, and adequate daytime water level.
Step 3: Use a multani mitti mask at the end of every week to clean the skin deeper. This action would eliminate the surplus oil, remove impurities and enhance the general skin texture.
Step 4: During your weekly haircare routine, wash When you are washing your hair every week, use a herbal shampoo. It washes the head in a natural way and contributes to the growth of healthier and stronger hair in the long run.
Step 5: On a monthly basis, apply a henna conditioning treatment to be deeply nourished. It is beneficial in enhancing the roots of the hair, provides its shine, and of course, improves the hair color and increases the hair health in the long term.
It is a cheaper habit than visiting a salon regularly and it can stick to long-term skin and hair health.
Nat Habit vs Other Brands
Nat Habit is also more focused on the cosmetic results of the users who want to achieve them slowly and in a natural way, without the speedy outcomes.
| Feature | Nat Habit | Regular Cosmetic Brands |
| Preservatives | No | Yes |
| Ingredients | Herbal | Synthetic mix |
| Price Range | Medium | Low to High |
| Long-term Benefits | High | Moderate |
| Skin Sensitivity | Low irritation | Can cause reactions |
Is Nat Habit Worth Buying in 2026?
Nat Habit may be quite an option in 2026, when people will gradually transition to Ayurvedic skincare and herbs-based hair care practices or those who will have to live without using chemical-based beauty products in daily lives. The brand is also particularly aimed at people with sensitive skin and traditional formulations, so it is particularly appropriate for those who have the problem of constant hair loss or who are simply looking to use a cleaner and more conscious beauty strategy. Nonetheless, it might not suit the customers who want immediate cosmetic effect such as foaming cleaners or salon-like finishes, since most of the products need to be mixed and used regularly before they will produce any apparent change. Generally, Nat Habit provides a good combination of both affordability and natural care with authenticity, and this should be considered as a viable option when it comes to long-term skin and hair care rather than a quick fix on beauty.
Conclusion
Nat Habit has managed to rekindle the Indian beauty traditions in the contemporary manner. The brand is easily distinguishable in a saturated market of natural beauty with its prices beginning around 249 and a transparency of its ingredients as its core pillar. Rather than overnight miracles, Nat Habit concentrates on small steps of change, such as having healthier skin, making the hair stronger, and safeguarding beauty. Nat Habit product is something to consider to anyone who intends to establish a chemical-free skincare and haircare range in 2026.
Frequently Asked Questions
The vast majority of products do not use synthetic preservatives, but use natural ones, but it is still necessary to check the labels separately.
Yes, however 2- 3 times in a week is generally enough.
No, it conditions hair as it colors it.
Typically 6-12 months in a good condition.
Yes, they are all unisex, and suitable to all hair and skin types.
Refresh Date: February 27, 2026
