Beardo: Company Overview, History, Products, Prices, Stores & Online Shopping Guide 2026

Beardo is an Indian brand of men’s grooming products that offers beard care products, perfumes, skin care essentials, hair styling products & grooming tools. The brand’s mission is to offer men low-cost grooming products so as to support them to keep their personal appearance. It offers a range of products like beard oils, face wash, hair waxes, body wash, electric trimmers, and fragrances.

Beardo has gone beyond beard care to become a wider personal care and lifestyle brand for men over the years. This is a guide about Beardo business overview, history, Product categories, Prices, Shopping, popularity, and other important information for Indian customers.

Beardo Company: Overview 

Beardo is a personal grooming and personal care company for men launched in 2015. Initially it targeted the products for beard care of men who were looking for specialised products for beard maintenance and styling. The company subsequently branched out into fragrances and skincare, hair care, body care, and electronic grooming products.

The brand is catering to men who want to have a good haircut but don’t always have to invest in an expensive foreign brand. It also contains basic items, grooming packages, fragrance sets, and niche items for various personal care requirements.

Beardo runs business under the Marico Limited company, which is an Indian consumer goods company with brands like Parachute, Set Wet etc. It sells its products in its online store and various retail outlets.

History of Beardo

The demand for men’s grooming products has been growing in India, which has been reflected in the growth of Beardo. It has seen some of the key events in its history.

2015: Brand Launch

Beardo started its operations in the city of Ahmedabad, initially dealing in beard care. The brand’s intent was to fill the void of men looking for products that would take care of and shape their facial hair.

2016: Expansion and Investment

The company’s first beard oil was launched and a website was created. It also got early funding which is helping it grow and establish itself in the market of male grooming.

2017: Marico Acquires a Stake

Marico bought a 45% stake in the parent company of Beardo, Zed Lifestyle Private Limited. The investment provided Beardo with additional capital to diversify its products and enhance the company’s market position in the personal care market.

2018–2019: Brand Recognition

In this time, Beardo had numerous celebrities boycotting the brand, such as Shahid Kapoor, Yash etc. The campaigns brought the company a greater visibility to Indian consumers. In 2020, Marico became a 100% shareholder of the company.

The remaining 55% stake in Beardo was sold to Marico. The brand’s product range extended to skin and bath care products and their visibility grew in salons and high-end stores.

2021–2024: Broader Grooming Portfolio

Beardo increased its range of perfumes, hair and personal care products. It also launched new marketing campaigns and even worked with celebrities like Hrithik Roshan, Vicky Kaushal and Bobby Deol.

The innovation of these products helped Beardo expand beyond its initial realm of beard care and make it into the mainstream of men’s grooming.

Beardbury Beard Care Products

Beard care will continue to be a significant aspect of Beardo’s product line. This collection features beard oils, beard wash, beard balms, beard serums, beard waxes, combs and brushes.

These products are designed to help users to clean, condition, soften and style their facial hair. Beard oils and beard conditioners can be used to make the beard hair softer and smoother in the event that it is dry or coarse. Meanwhile, a wax or a beard conditioner can assist you to maintain a preferred style

Beardo Perfumes and Fragrances

Beardo’s signature product lines include fragrances. The brand is available with Eau de Parfum, Extrait de Parfum, body sprays, solid perfumes and gift sets.

The final price will vary depending on the fragrance, bottle size and any promotional discounts offered.

Beardo Hair Care and Styling Products

Beardo also has men’s hair care items in stock for men looking for the upkeep and styling of their hair. It has several products in its collection such as hair wax, hair clay, hair gel, hair serum, shampoo and conditioner, etc.

Beardo Face Care and Skin Care Products

These face care products are face washes, scrubs, moisturisers, serums, sunscreens and other skincare necessities. There are products designed to remove dirt and grime, and there are products designed to hydrate or control oil or protect from the sun.

Beardo Body Care Products

Body washes, body lotions, scrubs and other personal care products are in Beardo’s line of body care products. These products allow users to maintain normal hygiene and their skin to be clean and moisturised every day.

Beardo Grooming Tools and Electronics

Beardo also offers electronic grooming products, such as beard trimmers and multiple-grooming kits. These machines are designed to assist the person in maintaining his or her facial hair and to attain various types of facial hair at home.

Beardo Price Range

Beardo has a variety of products, giving customers the option to buy components separately.

These are indicative shopping ranges and not fixed prices. The price may vary based on product size, availability, discount, and seasonal offers.

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Beardo Stores in India

Beardo products are sold online and offline. Through its official online store, customers can browse its up-to-date collection, pricing and product availability.

The company has also established offline channels with salons and high-end retail outlets. Specific products are available, however, in certain areas they are not.

Those who like to do shopping offline can verify with local shops or salons regarding their appointments before going to that place. They should also verify if the product of choice such as a perfume, grooming kit or skin care product is in stock.

How to Shop Online at Beardo

Customers can shop online and compare products, look at different collections and available offers.

Please follow these instructions to order:

• Go to the official website of the company Beardo.
• Look for products like beard care, fragrance, face care, hair care and electronics.
• Choose a product that you would like to buy.
• Read the size, price and description as well as how it should be used.
• Place in your shopping cart.
• Take a look at the order total and any applicable discounts.
• Type in your Delivery address and Contact information.
• Choose a payment method that is available.
• Verify your order and keep order information for future use.
• Be sure to review the delivery estimate, return policy and warranty (if applicable) before you buy.

Fraudulent payment requests should also be taken with a pinch of salt by the customers. Do not pay via unsecured payment methods or over the phone.

Beardo Collections and Related Products

beardo has multiple product lines which enable the customers to discover products according to their grooming.

• Fragrance Collections: Perfume combos, gift sets, and fragrance collections are available such as Godfather, Whisky Smoke, Dark Side and LSD fragrance.
• Beard Grooming Collections: These are beard oil, beard wash, beard styling products and a kit for grooming beards.
• Hair Styling Collections: These include everyday styling, volume and curly hair products.
• Face Care Collections: These come in the form of face wash, moisturiser, sunscreen and selected face care kits.
• Grooming Electronics: These are the products that are used for grooming at home such as grooming trimmers and multi-grooming devices.
• Individual products and collections may be subject to change due to changes in the brand’s product lines and catalogue.

Why is Beardo popular?

Beardo is known for its products and selections related to men’s grooming as well as the development of products based on various personal care needs.

There are a number of reasons why it is popular, one of which is its wide range of products. It is possible to buy any product related to beard grooming, perfumes, skin care products and tools from the same brand.

Fragrance collections and combination packs are also available with it offering choices with various price points. It’s easy to compare products online and make use of the promotional offers.

Another factor is its marketing strategy, which has involved featuring celebrities and campaigns focused on men’s grooming and self-expression.

In addition, the brand’s growth with Marico has also been helpful in making it a broader personal care brand from a specialized business for beards.

Beardo Business Model

Beardo has evolved a consumer goods business model based on men’s grooming product development, marketing and sales.

It offers products in the categories of beard care, perfumery, cosmetics, hair cosmetics and electronic grooming.

The brand is sold to its customers, both online through its website and through other channels. Its website helps it advertise its products, present new collections and provide promotional packages.

Beardo also seeks to boost product awareness through brand campaigns and celebrity relationships. Its broader portfolio enables it to cater to customers who have varying budgets and grooming needs.

Beardo is a part of Marico’s consumer goods division with a proven track record in marketing, distribution and personal care products.

Conclusion

Beardo’s has evolved from a beard care company to a wider men’s grooming and personal care company. It has perfumes, beard oil, hair styling products, face-washes, body care products and electronic grooming equipment.

The brand has a line of everyday wear products, gift sets and combination kits also. Its ecommerce solution allows users to shop for their products, compare prices and view special discounts available at their online store.

Customers should check ingredients, current product prices before buying and choose products for their grooming needs. Men in India seeking easy ways to take care of themselves may find it worth considering Beardo’s wide range of products.

FAQs

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