Are you looking for a comfortable jeans that fits you like a glove and looks chic at the same time? Trendy jeans collection has taken the world globally, and everyone looks at sustainable fashion with keen eyes today. If you are somebody who wants fitted jeans with various styles that are durable and of high quality, then your search ends today. Presenting to you the comfortable and sustainable jeans that focus on style and durability-Off Duty.
What is Off-Duty?
Off Duty was started in 2019 by Madina S Khan and Shahbaaz Khan with a dream to be the go-to jeans brand for everyone. Off Duty India is a modern-day fashion brand that is owned and managed by Global Fashion Off Duty Limited. It refers to any time period when any professional, especially a person in uniform, is free from their duty. Therefore, we can assume that Off Duty represents being in style and comfort outside of work. Off Duty is committed to featuring the latest fashionable jeans in style for its customers.
Off Duty Vision & Mission
The Brand focuses on bringing a unique experience to the customers who are inclined towards fashion. They are heavily inspired by the 90s mom denims, dada jeans, and baggy outfits, and are committed to bringing new and chic outfits to the customers. These aesthetically pleasing denims and other accessories are presented as a quality fit and great service with a unique experience.
Users of Off Duty Brand
- College-going girls: Young girls who are going to college and seek fashionable denim to wear on campus and for casual outings.
- Working Woman: Working women who seek comfortable yet semi-formal office outfits. It gives ease and fashion during office hours.
- Men: Male consumers have been customers of denim for years. Off Duty gives men accessibility to men in contemporary and modern denim that are durable and comfortable.
- Sustainability-Aware Buyers: Off Duty presents itself as sustainable and of premium quality, which justifies its durability.
- Digital Content Creators: Creators who make fashion-related content on social media can use this brand to promote among the young, impressionable people.
- Budget-Conscious: People who are looking for trendy denim at an affordable price can choose this brand as their go-to brand.
Standout Features of Off Duty
- Off Duty features high-quality skin-fit denims and a varied range of accessories.
- It has a strong digital presence with e-commerce, making it easily accessible.
- It is collaborating with digital content creators to present it as a relevant, high-fashion brand.
- It is currently focusing on trendy and youthful jeans that are preferred by Gen-Z and millennials.
Product Catalogue Off Duty
Off Duty provides a wide range of outfits for both men and women and accessories for women, such as sunglasses, iPhone covers, and bags. This variety of options makes it a hub for all the Pinterest-inspired outfits and accessories brand that resonates with the youth. Read below to know more about the categories of both men and women.
Streetstyle Fashion for Women
- Jeans: The jeans are designed to look vintage and Y2K-inspired styles that are comfortable to wear for casual, street and semi-formal wear. It is primarily made up of imported cotton denim with some made up of stretchable fabrics. There is are wide range of jeans offered in a wide variety in Off-Duty, such as Wide leg, baggy, straight leg, bootcut, dad fit and other cargo styles. It offers all types of jeans featuring inclusivity in the brand. It offers jeans top slim people to plus-size women. The price is approximately Rs 800 to Rs 3000.
- Tops: The tops are made for comfort and aesthetic- picture-ready. There are varied types of designs featured in the top section, including neck tops, one-shoulder tops, open back tops, peplum tops, cami tops and casual tops, etc. Several colours such as green, baby pink, black, milky beige, mustard, pastel shades, etc. It is made up of soft cotton blends, silky soft fabrics, textured and ruched fabrics and stretchable fabrics for comfort. It starts from approximately Rs 600 to Rs 1400.
- Pants & Trousers: The pants and trousers featured in the Off Duty section are inspired by the Korean streetstyle fashion to wear on different occasions, such as casual, formal and athleisure. It is made from premium cotton, linen blends, stretch fabric, and soft denim to ensure comfort and breathability. It includes flare core high waist pants, wide leg pants, bootcut pants, relaxed fit cargos, and yoga flare pants. It costs approximately between Rs 800 to Rs 2,000.
- Skirts: The skirts are the perfect blend of modern trends and classic styles that are suitable for formal events, casual wear. It ensures softness and comfort on the skin. There are various kinds of skirts, such as sleek slit skirts, maxi skirts, and gathered maxi skirts. The patterns are from solid colour shades to bold stripes and texture detailing. It includes colours such as black, navy blue, grey, khaki, olive, pastel shades, and white. The price range is approximately from Rs 1,200 to Rs 4,000.
- Cord Sets: They are versatile to wear, can be paired individually or together. It is not only elegant for a semi-formal meeting, and has a casual appeal. The designs include tailored co-ord sets, textured halter neck backless sets, cowl and flowy maxi co-ords to give a luxury feel. The colours include indigo blue, khaki, maroon, olive, platinum grey, etc. It is made up of premium materials such as jacquard, linen blend, crinkled cotton, etc. The price ranges from Rs 1500 to Rs 1900.
Summer Style Looks for Men
- Denim: Men who are looking for denim for comfort and style inspired by the Korean style fashion trend can choose this brand. It is durable and casual for casual and semi-formal events. The styles include cargo, baggy fit, balloon fit, acid wash. The colours included in denimks are faded blue, stone wash, and pale blue. It ranges from Rs 990 to Rs 2,500.
- Pants & trousers: It is high quality with attention to details and accommodating various kinds of first from slim, regular, and baggy pants. It has classic tones such as black, charcoal, brown, slate blue, camel, navy, etc. The price ranges from Rs 1000 to Rs 2000.
- Shirts: The shirts stand out for the soft, breathable fabrics blended with trendy colours and designs. It is versatile for casual meetings, formal events, etc. The designs include round necks, crew necks, oversized outfits, to graphic tees, etc. It is available in different colours such as black, white, grey, mustard, olive green, etc. The price ranges from Rs 690 to Rs 2,000.
- T-shirts: This outfit is suitable for street style wear and everyday use. The t-shirts are in fashion and are made up of premium cotton blends and textured fabrics designed fro breathability and comfort. The designs include round neck, crew neck, oversized fits, plain fits, etc. The colours include white, grey mustard, baby pink, olive, green pastels and graphic prints. The price ranges from Rs 690 to Rs 2,150.
Accessories: Off Duty
The accessories include bags for women and iPhone covers. The price for bag collections is approximately Rs 1,300 to Rs 3,500. It is made up of premium quality materials such as denim and other durable fabrics. The bags are designed for travelling, mini tote bags, shoulder bags and evening bling bags. It is stylish and durable and has functional compartments with aesthetics.
The iPhone cover costs approximately Rs 790 to Rs 1200. It is made up of soft, silicone, matte finish hard cases. The colours include pastel pink, matte black, cream and purple, etc.
Price Range Competitor Table: Off Duty
The price range of denims differs from what is sold on the Off Duty website vs when it is sold on other fashion platforms. The denims sold on Off Duty are slightly on the higher side for luxury and quality feel, but it also makes it worth the money.
| Retailer / Brand | Typical Price Range (INR) |
|---|---|
| Off Duty (Directly or via Retailers) | Rs 900 – Rs 2,500+ |
| Nykaa Fashion | Rs 500 – Rs 4,000+ |
| Myntra | Rs 400 – Rs 5,000+ |
Competitor Table: Off Duty
Off Duty competes with brands such as Freakins, Urbano fashion. Com and Pepe Jeans. Each brand has its own target market and standout product from its brand. All the brands put up their best outfit, which is refreshing and unique for the youth to look at. Read below to know more about Off Duty and its competitors.
| Brand | Approximate Price Range (INR) | Target Market | Focused Category | Known For (Hero Product/Category) | Standout Feature | Critical Point |
|---|---|---|---|---|---|---|
| Off-Duty | RS 1,500 – Rs 2,500 | Young adults, especially those into Y2K and 90s fashion | Women’s Denim | Mom Jeans and Cargo Pants | Vintage-inspired, edgy design aligned with recent trends | Still building market share against bigger brands |
| Freakins | Rs 1,000 – Rs 2,500 | Gen Z and Millennials are seeking bold streetwear | Denim & Wide-leg Jeans | Wide-leg and Baggy Denim Jeans | Trendy denim fits at highly affordable prices | Mainly online, with limited physical stores |
| Urbano fashion.com | Rs 800 – Rs 2,000 | Budget-conscious male shoppers seeking everyday wear | Men’s Casual Wear | T-shirts & Cargos | Frequent discounts & multi-pack offers | Focused on menswear, limited women’s options |
| Pepe Jeans India | Rs 1,500 – Rs 4,500+ | Youth (16-25) and professionals | Premium Denim & Lifestyle Apparel | Classic Blue Denim Jeans | Established global brand with strong retail presence | A higher price may limit budget shoppers |
Reviews: Off Duty
- The users felt that the denim featured in the Off Duty is comfortable and stylish.
- Users praised that Off Duty features all the latest fashion outfits that are trending in the market.
- The users thought that all the outfits were affordable and they were worth the money.
- The users criticised one aspect of the denim featured, about the length.
Disclaimer- “The author has ensured the accuracy of the above article; however, they are not responsible for any errors. We aim to provide you with accurate and fact-checked information, and we do not promote any website or platform related to the topic.”
Conclusion
Off Duty is a contemporary fashion brand that is inspired by 90s trendy fashion aesthetics. The brand targets young women, working women, and men. It is known for the quality of denim but also features a variety of outfits for both women and men. The price range is affordable for the customers, and users have spoken highly of the brand for its comfort and youthful outfits. It is a promising brand for Gen Z and the younger generation that promotes inclusivity and sustainability for today’s customers.
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Refresh Date: November 28, 2025