Purplle: Online Shopping | Beauty Products Platform

Purplle is an Indian e-beauty platform that offers a wide range of beauty products to beautify every skin tone and hair type. It is an online beauty hub that sells makeup, cosmetics, hair care, skincare, fragrances, and more. It is available in two modes, one is their website, and the other is their application.

Purplle is a great choice for every beauty and makeup lover, offering affordable products and excellent deals and discounts. In this blog, we will discuss the origin of purplle, its owners, operations, valuation, Net Worth and more. 

Origin of Purplle: Founders & Vision 

Purplle, the most promising Indian beauty brand, was founded in the year 2012. It was founded by 3 IITians named Manish Taneja, Rahul Dash, and Suyansh Katyayani. The idea of launching this brand was focused on the beauty and personal care segment. When they noticed the high demand and customers loving this service, they expanded their venture into various other hair products and other beauty essentials. 

Here is the detailed version of the Purplle brand overview, including its owners, vision, ownerships and more: 

Product Categories on Purplle 

Every beauty shopper’s stop is Purplle, as it offers a wide range of products suitable for daily routines, special occasions, and festivals. From makeup, skincare, haircare, men’s grooming, fragrances, etc, purplle offers everything in one platform. It is a trusted site in a way that it offers you the best deals and discounts on different products and makes your purchase happy and affordable. Here is the list of products that are categorised with their details:  

Customer Review and Product Feedback 

• As a brand, Purplle has gained millions of customers. Their popularity is because of the affordability, diverse options to choose from, and being a personalised beauty solution. Purplle has become the choice of young women aged 18 to 35, who depend upon the reviews and influencer feedback before purchasing any product. 

• Seeing various reviews and ratings on the website and Purplle’s app, it has received positive responses. People love their delivery timings, packaging and offering the best offers. Most of the reviews state that the products offered by Purplle are cruelty-free, affordable, and suitable for all Indian Skin tones. Most love has been received by its in-house brands like Good Vibes, NY Bae, and Alps Goodness. 

• On third-party review platforms like MouthShut, Trustpilot, and Google Play Store, the platform maintains a respectable rating. Some people have rated it positively, while some have given critical feedback. They say that sometimes the return of the products is delayed and it becomes very difficult to manage the new purchase. However, Purplle’s support team is known for its quick resolution process, which adds to customer satisfaction.

Purplle’s Strategic Product Collaboration

Strategic Collaborations are very important for every brand to expand its visibility and stand out in the competitive market. Collaborations help target new audiences and establish a stronger presence in tier 2 and tier 3 cities. 

The strategic collaboration initiated by Purplle is contacting famous brands and making them their best-selling products. Some of the brands that are dealt with by Purplle are Faces Canada, Carmesi, and Maybelline New York. Another way of collaborating is dealing with various social media influencers and digital marketing. 

Collaboration With Faces Canada 

The most premium collaboration made by Purplle is with Faces Canada. Faces Canada is a premium brand that is known for its high-quality makeup products. Their products are widely loved by everyone. Making it available on their platform was a great move, as it will attract premium customers who want to order quality. 

The best-selling products of Faces Canada on Purplle are HD makeup primers, foundations, lipsticks, and strobe cream.

The collaboration allowed both brands to run joint marketing campaigns, social media contests, and influencer endorsements, giving them higher visibility. It also gave Purplle a competitive edge in the premium cosmetics segment, often dominated by brands available on platforms like Nykaa.

Collaboration with Carmesi 

Carmesi is a brand that focuses on providing women’s hygiene products. These days, women are very aware of menstrual health and toxin-free products that have helped women choose the best of brands for a healthy life. Carmesi is one such brand that provides premium products for women’s hygiene. 

The availability of Carmesi sanitary pads, panty liners, and intimate care products on Purplle widened the brand’s wellness category. 

This collaboration is not just limited to providing products online, but also an initiative to educate women about health awareness and the need for these products. For this, Carmesi and Purplle include blog content, health awareness posts, and influencer-led reviews that educate customers while promoting products. 

Collaboration with Beauty Influencers 

In the world of social media influencing culture, many beauty brands have started collaborations with various beauty influencers. Not just big celebrities, but Purplle is a brand that believes in collaborating with small influencers, beauty vloggers, and everyday users. This has enhanced the marketing of this brand and connected with its customers from every corner of the nation. 

Platforms like Instagram, YouTube, and Moj are the key channels where Purplle collaborates with creators to do:

• Product unboxing and tutorials
•  Honest reviews and skincare routines
•  Makeup challenge reels
•  Purplle haul videos

Influencers often give discount codes, links to the products, and reviews from scratch. This has helped build the brand visibility on a wider platform and maintain the trust of the customers. 

Purplle Net Worth and Brand Valuation 

Purplle has seen great success over the past 10 years. Since it was introduced in the year 2012, it has gained millions of customers in a very short period, soon after its launch. From attracting customers to investors, Purplle has come a long way. 

As of 2025, Purplle’s estimated brand valuation is $1.3 billion, making it the most promising beauty brand. They have reached this valuation from various global investors, including Goldman Sachs, Verlinvest, Blume Ventures, and Kedaara Capital. 

With over 7 million monthly active users and a growing number of app downloads, Purplle’s market position continues to strengthen. Its ability to blend technology, content, and community-driven commerce is what sets it apart in India’s crowded beauty e-commerce space.

Purplle’s Market Competitors

It is important to analyse the comparison between different competitors of our favourite brand, thus here is the detailed analysis of the competitors’ comparison: 

Conclusion 

On the concluding note, Purplle is leading the beauty industry in every way possible. This brand is making millions of customers due to the trust and credibility they have built with their services. As discussed, they have collaborated with many influencers who have built their trust across the country. A trusted beauty brand that provides many beauty, hair, and body products. 

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