Allen Solly is a brand that defines class and sells the best quality product. It is originally a British brand and later came to India to bring a cool lifestyle for people. They sell clothing, accessories and footwear for men, women and children. It is available on two platforms, either you can visit their website ‘allensolly.com’ or can visit their store near you.
Allen Solly’s slogan says ‘Friday Dressing- Why so Serious’. The aim behind this brand is that they promote casual clothing on any day of the week. They depict why to think casual just on friday, rather you can wear the best comfort on any day with Allen Solly.
Allen Solly originated as a British Brand and was established in 1744 by William Hollins and Co.
It was acquired by Madhura Garments in late 1990s. It was then introduced in India in 1993 by Madhura Garments and Lifestyle, which is now under Aditya Birla Fashion & Retail Limited. Later,Allen Solly became the best known brand for casual and comfortable fit in the corporate world.
| Brand Name | Allen Solly |
| Launch Year | 1744 |
| Originated By | William Hollins and Co |
| Originated As | British Brand |
| Launch Year (India) | 1993 |
| Acquired By | Madhura Garments & Lifestyle |
| Owned By | Aditya Birla Fashion & Retail Limited |
| Tagline | ‘My World My Way’ |
| Slogan | ‘Friday Dressing- Why so Serious’ |
| Best in | Clothing, Accessories and Footwear |
| Popular Product | Bright Yellow Shirt |
| Major Concept | ‘Smart Casual’ |
Major Concepts of Allen Solly
- Allen Solly captured the eyes of the corporate world by providing them comfort and fashion all together.
- Their concept of ‘Smart Casual’ aims to blend formal and casual wear, which became a major trend in the professional world.
- Their tagline ‘My World My Way’ aspires to all the youths and aims to make India Modern.
- The most profitable product they launched was the bright yellow shirt that brought major popularity to the brand in the Indian market.
