The wedding season has started, and so has the shopping season for the brides. These days, the shops are full of brides, grooms, relatives and friends to attend the function. The brides also search for elegant and stunning, and affordable lehengas. Therefore, we present to you the popular brand in the lehengas industry: Diadem- Bridal Lehe. Read this blog to know more about the Diadem-Bridal Lehe, Diadem online shopping, lehenga collections, features, prices, competitors, etc.
What is Diadem-Bridal Lehe?
Diadem-Bridal Lehe is a popular brand renowned for its exquisite lehenga designs suitable for all occasions. These lehengas are embellished with a variety of fabrics, materials, and embroidery work, making them the first choice for any lady. The brand, through its variety of attire, not only focuses on creating a fashion statement. But it also becomes a part of an unforgettable day that is cherished forever. Diadem-bridal Lehe, through its creation, builds an inexplicable connection with the customers. These lehengas are comfortable, breathable, and easy to wear. Just like Biba the heartbeat of indian ethnic fashion it gives an elegant and luxurious look to the customers.
Diadem-Bridal Lehe is run by the founder & Ceo Ms Shiny Cindrella, who is an engineer and an IIM Bangalore alumnus. She further stepped into the corporate world, where she realised 9-5 was not her true calling. She was going back to fashion and creativity, where she wanted to build something of her own. Diadem was developed as a fashion brand that is part of stories that are emotional and heart-touching. Shiny Cindrella also got the 2021 Best Bridal Collection Award by Razzmatazz Wedding Awards. This shows the talent and work Shiny is putting in with her teams to give the best to the customers.
| Brand Name | Diadem-Bridal Lehe |
| Owner | Shiny Cindrella |
| Registered Address | 16/8,1st Street, Thangam Colony, Anna Nagar West, Chennai, Tamil Nadu-600040 |
| Store Location | Diadem Bridal Lehe Chennai Location: T. Nagar, Chennai Nungambakkam, Chennai. Diadem Online Shopping: Diadem official website(Diademstore.com/collection) |
| Refund Policy | Refunds are not given |
| Order Cancellation | Within 24 hours of ordering it |
| Return Request | Within 48 hours of receiving the order |
| Delivery Time | Within 2-8 business days |
| Phone Number | +91 9150074439 |
| Email Id | care@diademstore.com |
| @diademstore.in | |
| Youtube | Diadem Store |
| X | @Diadem_Store |
Diadem-Bridal Lehe Mission
Diadem-Bridal Lehe aims to be the number one brand in the bridal lehengas industry. The team has focused on curating the lehengas and other outfits that feel luxurious and royal. The brand aspires to be the go-to destination where customers can choose their preferred outfits. These outfits are regal and classy, which is the crucial aspect of any bridal festivity. Diadem is not just focused on women, but they are creating space for men and young children. The brand aims to bridge the gap between the traditional roots and modern touch.
Why does it stand out?
- Emotional connection: The brand, through its attire, not only gives the users a beautiful ensemble. It also becomes a part of the wonderful memories created between the people. The brand ties its creation to the heartfelt family time. And the vibrant colours and fabric are reminiscent of the cherished experience.
- Diverse Categories: Diadem is not only a popular lehenga brand, but also focuses on various sarees, salwar suits, kurtis, gowns, etc. This makes the brand more inclusive to the users who look for bridal outfits other than lehengas.
- Diverse Shoppers: The brand does not just have women as its target customer. It also includes men and children for the wedding festivities outfits.
- Breathable Fabric: The outfits look stunning from the outside, but what makes the customer repeat is the fabric used. The fabrics, materials, and embroidery work together to make everything look effortless.
- Classy: Though the outfits are made to be for the wedding festivities. The colours and sparkles do not stand out like a sore thumb. These instead look sophisticated, graceful and beautiful.
Brand Ambassador: Diadem-Bridal Lehe
Tamannaah Bhatia is an Indian model and actress who has been associated with the Diadem. Tamannaah has featured in an Ashirah Silk Saree ad on 19th October, 2023. It gave the brand deserved recognition and fame to the brand. Saree is the representation of the traditional clothing that has craftsmanship and embroidery fusion for today. And Tamannaah Bhatia beautifully incorporated the feeling, emotion and connection the brand represents.
Product Catalogues under Diadem-Bridal Lehe
Bridesmaid Lehengas:

We cannot forget the pretty bridesmaid of the bride. They are part of the occasion and support the bride. They have to dance, host various functions, etc. Therefore, these lehengas are designed for the same. They come in partywear, florals, simple, embellished, etc. It can be worn as ethnic wear, during mehendi, sangeet, reception, wedding, etc.
- These lehengas are stitched in various fabrics such as banaras silk, chiffon, crepe silk, lycra, organza, net, and others.
- It is made into various designs such as floral, geometric, sequin, stripes, traditional, etc. It is further embellished with various works such as mirrors, beads, prints, etc.
- It comes in various sizes such as M, L, XL, XXL, 40, 42, 46, one size, and semi-stitched.
- The prices of these lehenagas are anywhere between Rs 3,000 to Rs 92,000.
Indo-western Lehengas:

These gorgeous pieces of Lehengas are suitable for sangeet, party, and other indian ethnic festivals. The lehengas are designed in abstract, floral, sequins, etc. They are embellished with beads, mirrors, sequins, and 3d flowers.
- The lehengas are stitched with fabrics such as chiffon, crepe, georgette, raw silk, satin, shimmers, etc.
- The lehengas come in sizes such as M, L, XL, XXL,36,38,40,42.
- The price ranges from anywhere between Rs 3,600 and Rs 93,000.
Bridal Lehengas:

These lehengas are specially designed for the brides for their wedding functions. It can be worn during special occasions such as a wedding anniversary or Karwa Chauth. These lehengas can also be worn during a wedding reception or as a bridesmaid. The lehengas are stitched from various fabrics such as Banarasi silk, cotton, chiffon, crepe and georgette. These designs are floral, geometric, paisley and sequins.
- The lehengas are embellished with work such as bead, mirror, stone, print and thread work
- The outfits come in various size such as S,M,L,XL,XXL,2XL,36,38,40,44,46, stretchable and unstitched.
- The price ranges from Rs 5,000 to Rs 1,00,000.
Fancy Lehengas:

These lehengas are the modern take on the lehengas for various functions. These outfits incorporate various ideas and make them unique. The lehenga set comes in beautiful colours such as pink, blue, green, maroon, etc. The outfits are stitched with fabrics such as banarasi silk, chiffon, cotton, crepe, organza,and georgette. The designs such as abstract, floral, flared, paisley, and sequins.
- These lehengas are embellished with heavy mirror work, beads, and stone work, and have printed designs.
- These attires are suitable for functions such as mehendi, haldi and other wedding festivities.
- The lehengas come in sizes anywhere from S to 2XL. The size numbers include 36,38,40,42,44,46, and one size.
- The price ranges from Rs 3,000 to Rs 93,000.
Pakistani Lehengas:

- These lehengas are available in various colours such as blue, brown, orange, pink and red and much more.
- The lehengas are available within the range of Rs 15,000 to Rs 30,000.
Marwadi Lehengas:

These lehengas are heavily embellished with craftsmanship and embroidery work, such as sequins and mirror work. The lehengas are stitched with fabrics such as raw silk, velvet, etc. These lehengas are mostly ideal for weddings and other traditional occasions due to their heavy work.
- The lehengas come in M, XL and semi-stitched sizes.
- The price ranges from Rs 5,500 to Rs 50,000.
Semi-Stitched Lehengas:

These lehengas are partially stitched, and the other half has to be stitched by the user. These lehengas are featured in pretty colours such as green, orange, red, yellow, pink, gold, etc. It can be worn during various events such as weddings, receptions, parties, sangeet, etc. These are stitched with fabrics such as raw silk, silk and velvet.
- These come in various sizes such as M, L, XL, Semi-stitched, etc.
- The price ranges from Rs 5,000 to Rs 50,000.
How to curate the Diadem Lehenga attire?
- Beautiful Lehengas: The stunning and comfortable lehengas are designed to make the women’s day special. These lehengas are stitched by the traditional craftsman. And these are available in various designs, pretty colours and heavily embellished work.
- Fitted Blouse: The lehengas are incomplete without the blouses, which are made up of breathable fabrics. These blouses come in stitched, readymade and customised based.
- Heavily Embellished Dupattas: The bridal lehengas are incomplete without the dupattas, which are made up of stone and mirror work. The dupattas can be either net, georgette, silk, etc, according to the lehengas and blouses. And these can be worn in different styles.
- Hairstyles: Usually, the brides adorned the a judas or a ponytail for a better lift on their weddings. Nowadays, the brides are choosing to have open hair during their wedding. The girls and other women choose to experiment with stylish hairstyles to stand out on the occasions. They can use fake extensions, claw clips, gajras, etc, parandas, etc.
- Makeup: Makeup is the crucial aspect of any festivity. The bride, bridesmaid, and everyone else wear beautiful makeup. Either they hire a professional makeup artist, or they learn tutorials from the internet. The makeup highlights the person’s facial features making them seem confident and stunning.
- Handbag: A small bag is used to carry a smartphone, money and makeup. Women can carry a small clutch and a potli, which is portable yet stylish.
- Footwear: Women wear footwear such as pencil heels, kitten heels, wedge heels, etc, during wedding festivities. But for the sake of comfort, Women are now choosing shoes to wear. These are comfortable and allow them to multitask during the hectic day.
Competitor Analysis Table: Diadem-Bridal Lehe vs Kalki Fashion
The Diadem-Bridal Lehengas and Kalki Fashion are two popular brands that compete directly with each other. These lehenga brands are not just famous but also popular for the service they offer. While one is on the luxurious side, the other is affordable. Read the table below to know more about it.
| Category | Diadem Store Prices (INR) | Kalki Fashion Prices (INR) | Diadem Standouts | Kalki Standouts |
| Bridal | 5,000 – 93,000 | Rs 5,000 to Rs 80,000 | Banarasi silk, light embroidery, custom fits | Heavy resham/sequins, raw silk |
| Party/Fancy | Under 5,000 – 25,000 | 15,995 – 49,995 | Affordable sets, mirror work | Zari prints, flared chino silk |
| Bridesmaid | 1,500 – 15,000 | 32,995 – 47,499 | Semi-stitched, vibrant colours | Hand-embroidered crepe |
| Indo-Western | 5,000 – 25,000 | 15,995 – 29,950 | Modern georgette, budget options | Sequin shimmer, contemporary cuts |
Conclusion
The blog is on Diadem-Bridal Lehe, where the customer has a diverse options to choose from. These lehengas are stunning and comfortable to wear. It is made from traditionally famous fabrics such as georgette, net, raw silk, silk, velvet, etc. These lehengas are designed to be affordable to the customers. Each lehenga is crafted to be a part of the special day. The customers should definitely check the website for its stunningly curated lehengas.
If you like this blog and want to check the other brand that features elegant lehengas, go to Kalki Delhi. And if you are looking to explore authentic ethnic wears, you can look for Indian Ethnic Co.
Disclaimer: The blog has used multiple internet sources to write this article. The author is not responsible for any errors. Users are advised to do their own research before purchasing anything from the brand. The blog does not promote any brand.
Refresh Date: January 13, 2026

