The men’s fashion industry has taken a very trendy turn after the launch of the brand named Snitch. To the latest update, this Bengaluru-based men’s fashion brand Snitch, has successfully raised $40 million in a recent funding led by 360 One Asset, formerly known as IIFL Wealth and Asset Management.
This indicated that this brand has secured the confidence of the investors and innovated its business model for expansion within India and overseas. It’s amazing to note that Snitch has made this significant impact in the fashion industry and is exciting its male customers to trust them for trends, fashion, quality, and style.
Snitch: A Brand that Rapidly Ascends in the Fashion Industry
Snitch is a brand founded by Siddharth Dungarwal in 2019 was initially operated as a Business to Business fashion brand and very quickly shifted their business model to D2C (Direct to Customer) in 2022. The brand focuses on delivering stylish, high-quality, trendy menswear at a very affordable price. This has helped them attract the young customers and gain major recognition.
To boost the visibility of the brand, they appointed Vicky Kaushal as the brand ambassador of their brand. This gave them major reach, and people started trusting the authenticity of the brand. This was done in the year 2023, when this brand also reported a turnover exceeding Rs. 100 crore and achieved a lot of profit.
In the year 2024, their projection increases by 100%. Thus, this shows that Snitch knows how to reach and expand the brand with the perfect amount of investments and an effective blend of online and offline retail strategy.
| Attribute | Details |
| Founder | Siddharth Dungarwal |
| Year Founded | 2019 |
| Initial Business Model | B2B (Business-to-Business) Fashion Brand |
| Transition to D2C | 2022 |
| Brand Positioning | Stylish, high-quality menswear at accessible price points |
| Brand Ambassador (since 2023) | Bollywood actor Vicky Kaushal |
| Target Market | Young professionals seeking trendy yet sophisticated menswear |
| Visibility & Branding Boost | Vicky Kaushal’s endorsement enhanced brand credibility and national recognition |
| FY 2023 Turnover | Over ₹100 crore |
| FY 2023 Net Profit | ₹4.4 crore |
| FY 2024 Revenue Projection | More than 100% growth over FY 2023 |
| Growth Drivers | Combination of online and offline retail strategies; quick design-to-market execution |
Snitch Brand Expansion and Strategy
- This investment of $40 million is an initiative to support Snitch’s aggressive expansion strategy.
- The brand plans to open over 100 offline stores across the country. This expansion is a plan to be achieved within 4-5 years.
- All the Snitch lovers must know that recently, in January 2025, Snitch opened their 10 new stores in advanced cities like Bengaluru, Delhi, Chennai, Guwahati, Lucknow, Rajahmundry, and Lucknow.
- The strategy they have opted for expanding their business is they diversify their product offerings.
- The brand plans to introduce accessories, innerware, and add the best fragrances for men.
- This strategy has helped all the male customers by giving them a comprehensive wardrobe solution.
- This move aligns with Snitch’s strategy to bridge the gap between high-street and luxury fashion, offering quality products under affordable prices.
International Ambitions
Sitch doesn’t stop here, they wanted to establish their strong presence in the International fashion industry as well. The recent funding has given this brand explore international opportunities. Since this brand is known for its online platforms, thinking of expanding it offline as well has provided them a solid foundation for entering overseas markets.
This brand is working on the understanding of the consumer need and latest trends, and hence is ready to replicate its success in the international market. This initiative will definitely help them expand their business and earn accordingly.
Snitch’s Investors and Future Outlook
- By successfully raising funds during a challenging economic period, Snitch has demonstrated the strength and dependability of its business strategy.
- IvyCap Ventures’ founder and managing partner, Vikram Gupta, stated that he thinks Snitch does more than merely track fashion trends; it also contributes to their creation. He believes Snitch has the potential to be a fashion industry leader.
- The founder of Snitch, Siddharth Dungarwal, discussed the significance of providing customers with excellent value.
Conclusion
According to him, the company’s main goal is to provide exceptional customer service in both its expanding physical locations and online. He believes that this combination will support the company’s future growth.
Snitch is prepared to transform men’s fashion in India and even other nations as it continues to expand and experiment. Snitch wants to leave a significant impact on the global fashion industry with well-defined objectives, investor support, and a strong emphasis on quality and consumer happiness.
