Nykaa is an online shopping platform deals with selling cosmetics and beauty products, Later, the business expanded to offers fashion items, products for men, health & wellness, fragrance, and lingerie & accessories.
At present, it is a dependable name for Indians who get access to over 200,000 products from 2,000 different brands, both indigenous and from abroad. People recognized it mainly for having lots of products, as well as being the first Indian unicorn startup with a female leader.
Last year, the company went public and became one of the leading beauty and fashion retailers in India.
Nykaa Company: Overview
Nykaa which operates as FSN E-Commerce Ventures Ltd, is a well-respected Indian company that offers beauty, wellness and fashion items. In 2012, It was launched by Falguni Nayar, a former banker.
The online or visit one of its more than 100 stores which use an omnichannel strategy. Under its own name, it offers known brands such as Nykaa Cosmetics, Kay Beauty and Nykd. The company operates by controlling inventory using strategically located warehouses in important Indian cities, For FY24, as a listed company, reported income of ₹6,386 crore.
| Feature | Details |
| Full Name | FSN E-Commerce Ventures Ltd |
| Founded | April 2012 |
| Founder | Falguni Nayar |
| Headquarters | Mumbai, Maharashtra, India |
| CEO (Overall) | Falguni Nayar |
| CEO (E-commerce & Beauty) | Anchit Nayar |
| CEO (Fashion) | Adwaita Nayar |
| Company Type | Public |
| Stock Symbols | NSE: NYKAA, BSE: 543384 |
| Industry | Consumer Goods |
| Main Products | Cosmetics, Skin care, Hair color, Perfume, Personal care |
| Area Served | India |
| Revenue (FY24) | ₹6,386 crore (approx. US$760 million) |
| Net Income (FY24) | ₹40 crore (approx. US$4.7 million) |
| Ownership | Nayar family (53.5%) |
| No. of Employees | 2,000+ (as of 2021) |
| Website | www.nykaa.com |
| Retail Formats | Nykaa Luxe, Nykaa On Trend, Nykaa Beauty Kiosks |
| Offline Stores | 100+ stores across India |
| Notable In-House Brands | Nykaa Cosmetics, Kay Beauty, Nykd by Nykaa, 20 Dresses |
| Major Acquisitions | 20Dresses, Dot & Key, Pipa Bella, Earth Rhythm, Little Black Book (LBB) |
| Major Campaigns | #BreakTheHashtag, #WhatMakesYouBeautiful, The Beauty Bar |
| Recognition | First Indian unicorn led by a woman; multiple national/international awards |
Owner (Falguni Nayar)
Nykaa was Founded in April 2012 and led by Falguni Nayar, She is a former investment banker and managed the Kotak Mahindra Capital company, and the Managing Director of the company. Falguni Nayar is now listed among India’s top billionaire women who made their fortune on their own. Thanks to her leadership, It has become widely trusted by customers in beauty and fashion.
| Owner | Stake (Approx.) |
| Nayar Family | 53.5% |
| Public Shareholders | 46.5% |
Nykaa’s Product Categories
The company initially sold only beauty items and eventually added wellness, personal care, appliances and fashion. The shop offers products from Indian and international brands.
| Category | Examples |
| Beauty | Foundations, Lipsticks, Eyeliners |
| Skincare | Moisturizers, Face Wash, Sunscreens |
| Haircare | Shampoos, Conditioners, Hair Oils |
| Wellness | Supplements, Essential Oils, Menstrual Hygiene |
| Personal Care | Body Lotions, Deodorants, Bath Soaps |
| Appliances | Hair Dryers, Trimmers, Straighteners |
| Fashion | Clothing, Bags, Jewelry, Footwear |
| Men’s Grooming | Beard Oils, Shaving Creams, Perfumes |
the only retailer allowed to sell several international brands in India.
- e.l.f.
- Charlotte Tilbury
- TonyMoly
- Huda Beauty
- Becca
- Murad
Nykaa Products, Customer Ratings
Many people believe that great customer reviews play a big role in Nyka’s achievement. Most things you find on the site or app come with reviews and ratings from users, so you can make decisions more easily.
| Product Type | Average Customer Rating | Common Feedback |
| Lipsticks | (4.2/5) | Long-lasting, good pigment |
| Skincare Products | (4.3/5) | Effective, visible results |
| Haircare | (4.0/5) | Reduces hair fall, nourishes hair |
| Fashion | (3.8/5) | Good quality, size issues sometimes |
| Company Cosmetics | (4.4/5) | Affordable and trendy shades |
Nykaa’s Collaboration Partner
Nykaa is recognized for linking up with stars, designers and companies all around the globe. By collaborating, fashion brands introduce limited-edition items and draw people’s attention to their label.
| Collaboration Partner | Product/Outcome |
| Katrina Kaif | Launched Kay Beauty |
| Masaba Gupta | Created unique lipstick and nail colors |
| Femina Magazine | Hosts Nykaa Femina Beauty Awards annually |
| Netflix India | “Beauty in Her Story” campaign |
| Vogue India | “The Power List” for women in fashion |
| Tapsee Pannu | #BreakTheHashtag – Gender Stereotype Campaign |
| Laxmi Agarwal | #WhatMakesYouBeautiful – Acid Attack Survivor Story |
Nykaa Competitors In the Market
Nykaa holds a leading position in India’s online beauty and fashion business, yet it is challenged by various rivals. Although Myntra is No. 1 in fashion, it remains No. 1 in deluxe beauty and special brand associations.
| Competitor | Strengths |
| Myntra | Fashion leader, huge discount sales |
| Amazon Beauty | Wide range, quick delivery, lower prices |
| Purplle | Focused on budget beauty, strong in Tier-2 cities |
| Flipkart Beauty | Combo deals and bundled offers |
| Tira (Reliance) | New brand with big budget and offline presence |
| Sugar Cosmetics | Affordable makeup, strong online engagement |
Nykaa Net Worth
Nykaa’s IPO take place which valued the business at around ₹1 lakh crore (approximately $13 billion USD) in November 2021, Because of this, it became one of the biggest unicorns and an important Indian e-commerce company open to the public. Yet, following those years, the market reduced the valuation of the company.
Nyka’s market capitalization was almost ₹60,000 crore ($7.8 billion USD) by the year 2023. As of today, its market value is roughly ₹58,126 crore (or $6.8 billion USD). This fall in sales comes from stock market changes and mood among investors, yet it does not weaken the company’s success in selling beauty and fashion.
| Year | Market Capitalization (₹ Crore) | Market Capitalization (USD Billion) | Notes |
| 2021 | ~1,00,000 | ~13 | IPO valuation peak |
| 2023 | ~60,000 | ~7.8 | Post-market correction |
| 2025 | ~58,126 | ~6.8 | Current market valuation (May 2025) |
Conclusion
Nykaa is now the top player in India’s online beauty and fashion industry. Even though the company’s market value has fluctuated since its IPO, it has been able to keep growing by being innovative, increasing its offline presence and expanding its product range. With leadership and aiming to please customers, It is ready to compete and grow further in the market.
FAQs
The company has a market capitalization of about ₹58,126 crore (around $6.8 billion USD) in May 2025.
Falguni Nayar and her family own most of Nykaa, with her holding 53.5% of the shares.
You can find beauty, skincare, cosmetics, hair color, perfumes, personal care and fashion products on Nykaa’s website.
