Rare Rabbit has gained popularity in the last few years due to its authenticity and passionate drive to cater quality apparel to men. women and children. The brand has various kinds of categories, which shows it does want to stick to just one kind of fashion and is driven to follow the trends with its own unique twist. In this blog, you will learn about Rare Rabbit, from its mission and goals, Ceo name, product categories, and how one can curate the clothes and accessories, and much more.
What is Rare Rabbit?
Rare Rabbit is an Indian Brand found by Manish Poddar and Akshika Poddar in 2015. The brand focuses on positioning itself on aspirational luxury brand, meaning the brand’s apparel is priced on the expensive side as compared to other affordable brands. But it is designed as a high-fashion brand for the ultra-rich people. We can assume through internet sources and the prices it charges that its target customer is urban middle-class people and rich people. These people look for quality fabric and subtle beauty through the sophisticated colours, design and patterns.
About Founders: Rare Rabbit
Rare Rabbit was founded by the married couple Manish Poddar and Akshika Poddar in 2015. Manish Poddar is the Creative Director of the brand while Akshika is the Managing Director, who is also the founder of Rareism. Manish Poddar came from a family that was in the textile industry. In the business, he learnt about the importance of good quality fabrics, he gained knowledge about the production, and supply chains. This gave him an expertise about the ins and outs of a fashion brand and made him inclined towards fashion as a career.
The couple launched the Rare Rabbit in 2015 after gaining significant experience through their family textile business, Radhamani Textiles.
| Brand Name | Rare Rabbit |
| Founded in | 2015 |
| Industry | Apparel & Fashion |
| Owner | Manish Poddar & Akshika Poddar |
| Registered Address | Radhamani Textiles Pvt Ltd.No. 27, VTMS Arcade, Yellankunte, Mangamanapalya, Hosur Main Road,Bangalore, Karnātaka 560068, IN |
| Store Location | Bangalore, Karnataka |
| Type | Privately Held |
| Cancellation Request | The cancellation request is not applicable once it is dispatched. One can still refuse the order at the time of delivery. |
| Change of Details | No edit applicable once the order is placed, Place another order for the required edit. |
| Refund Policy | Should be requested within 7 days, and refund policy is not applicable for Masks, Boxers, Socks & Products at or below Rs 899 (The tags should not be removed) |
| Return Request | No Returns/ Only Exchange |
| Delivery Time | 3- 5 days ( can be delivered on the same day or the next day depending on the pincodes) |
| Phone Number | +91 9538136990 |
| Email Id | support@thehouseofrare.com grievance.officer@thehouseofrare.com |
| Contact Time | Monday- Saturday (10:00 am- 6:00 pm) |
| rarerabbit_in | |
| Youtube | Rare Rabbit |
| X | rarerabbit_in |
Rare Rabbit: Mission & Goals
Rare Rabbit is one of the popular Indian luxury brand that is slowly gaining popularity among the people due to its trendy clothes and diverse patterns and fabrics. Their target market is the upper middle class and rich people, so their positioning is such that it reflects self- expression, individuality and style. Some of the mission and goals of the brand are:
- Made in India Luxury Brand: The brand has positioned itself as a premium Indian Brand targeting upper middle class people and upper rich class. The brand wants to be known as a popular luxury fashion fashion that has been launched in India.
- Redefine Contemporary Fashion: The brand constantly brings out new and fresh designed clothes for their customers. It moves along with the trend and adapts quickly to and delivers diverse pattern style clothes.
- Fashion Apparel: The brand is an apparel to its customers such as men, women and children. The clothes are designed for their comfort and as per their style and preferences.
- Enhance Creativity: Rare Rabbit produces clothes but with their own twist, the brand is inspired by the western style and recreates through the mastery of Indian craftsmanship.
- High Quality: The company focuses on producing high-quality clothes to their customers which is durable for a longer period of time.
- Foster Individuality & Self-Expression: The brand empowers the people to embrace individuality and express themselves through the fashion choices they make.
Brand Ambassador : Rare Rabbit
Abhay Deol is a well known and renowned Indian Actor who has been recognised for his offbeat and unconventional movie choices throughout his career. His performances is remembered by everyone because of his realistic and understated charm. Abhay was first made the brand ambassador of Rare Rabbit in 2024. He remained the face of the brand in 2025 where he was featured in a variety of embroidered shirts, jackets and other collections. He has been featured in several of the summer outfits where he shows comfort, ease and style. Abhay Deol has an understated charming looks which is magnetic and charismatic. His style is easy, minimal and sophisticated which represents his chic fashion that resonates with most men.
Product Catalogues: Rare Rabbit
Stylish Clothes for Men
- New Arrivals: This section includes various kinds of shirts for men. This includes shirts from plain ones to varied patterns from floral prints, paisley print, abstract print and regular fit plain shirt and others. The price ranges from Rs 2500 to Rs 5,500
- The Guild Wedding: This section focuses on the tuxedos collection specially designed for wedding. It includes textile fits such from slim fit plain suits, tailored fit, premium mid winter club velvet design. The colours are not black but also include peach, beige, navy, sky blue among others. The price ranges approximately from Rs 4200 to Rs 2200 and high. One can take inspirations from Raymond made to me for better style ideas.
- Floral Statements: This section focuses on the regular fit shirts with diverse floral patterns in different shirt colours. It represents minimalistic and sophistication and is ideal for the summer season. The price ranges approximately from Rs 1500 to Rs 3,500.
- Polo- All Day: The polo shirt is opposite from the floral shirt which is the image representation of the style which is understated, classic and chic. It is ideal for the people who like classic colours and avoid patterns and floral designs. Its estimated cost is around Rs 1600 to Rs 3,500.
- Trousers: This section focuses on the trousers for the men which can be paired with any shirts, t-shirts, blazers and any sweatshirts. The trousers are stitched with the intention of making it a tailored fit for the customers. The colours chosen are classic which can be suitable for any outfit. The price ranges from Rs 1,999 to Rs 3,999.
Latest Fashion Clothes for Women
- Fleurs In Bloom: This section focuses on the floral prints in different types of clothes such as top, midi dress, maxi dress, extended sleeves top, kaftan and much more. It adds a new flavour to the already well- designed clothes that women wear. The price ranges approximately Rs 1,999 to Rs 5,599.
- The Guild Wedding: This section includes the dresses which is inspired from the western high-fashion party style. It features midi dress, maxi dress, sequined dress, A-Line skirt, regular fit blazer among other designs. These clothes ranges from Rs 1,300 to Rs 9,000.
- The Cloud Dancer: This section features all the clothes of women that are white in colour. All the clothes included are either plain in design or have prints, they have varied kinds of design which are more suitable for summer seasons. The price range is estimated from Rs 1,299 to Rs 5,499.
- Transformative Teal: This section celebrates the colour teal for its classic and subdued beauty. It is featured in sweatshirts, polo shirts, midi shirt dress, waist coat, trousers among other styles. The price ranges from Rs 1,300 to Rs 5,524.
- Midi Dress: This section features various kinds of midi dress in various style, designs, patterns and fabrics. It is stitched with the materials that provides comfort and good quality. The price ranges from Rs 1,399 to Rs 4,799.
- Formals: This section features clothes which is suitable for corporates, such as shirts, blazers, regular fit top, sleeve top, mini dress, knee length dress among others. The designs, colours and patterns are minimalistic and sober which shows professionalism and work ethic.
- Trousers: This section includes different trousers such as straight fit pants, wide leg trousers, linen blend pants, textured trousers among others. This can be paired with formal shirts or tops which shws its versatility.
Best Clothes for Kids
- Summer Arrivals: This section features clothes that are suitable for humid weather. It includes shirts, trousers, jeans among others. The price ranges from Rs 1,299 to Rs 2,999.
- Denim: This section includes denim in the form of jeans, shirt which is comfortable and as per a child’s style. The price ranges from Rs 1,499 to Rs 2,999.
- Shirts: This section features shirts such as oxford shirt, regular fit shirt, denim shirt, printed shirt, checked shirt and others. The price ranges from Rs 849 to Rs 2,299.
- T-shirts: This section features all kinds of graphic t-shirt for the kids section in different kinds of colours such as blue, red, black, maroon and others. The price ranges from Rs 799 to Rs 1,299.
- Polo Shirts: This section includes all kinds of polo shirts which is textured, jacquard, cotton blend and panelled zipper polo shirts among others. The price ranges from Rs 849 to Rs 1,999.
- Shorts: Shorts is one of the comfortable piece of clothing for kids due to soft and
high-qualitry material. The price ranges from Rs 649 to Rs 1,139.
- Footwear
This section features some of the best sneakers which can be paired with casual outfits such as jeans, shirts, t-shirts and it all ranges from Rs 3,648 to Rs 4,899.
Competitors Analysis Table: Rare Rabbit vs Others
The table below shows the competitor analysis table for the rare rabbit and its competitors at a similar price range, with the same target customers and same clothing apparel.
| Category | Rare Rabbit/Rareism/Rare Ones Prices (INR) | Westside Prices (INR) | U.S. Polo Assn. Prices (INR) | Raymond Prices (INR) | Rare Rabbit Standouts | Westside Standouts | U.S. Polo Assn. Standouts | Raymond Standouts |
| Men’s Casual | 3,000 – 6,000 (Rare Rabbit shirts/trousers) | 1,000 – 3,000 | 2,000 – 4,500 | 2,500 – 5,000 | Printed linens, slim-stretch fits | Every day cottons, wide sizing | Sporty polos, flex fabrics | Tailored checks, formal-casual mix |
| Men’s Formal | 4,000 – 12,000 (Rare Rabbit blazers) | 2,000 – 4,500 | 3,000 – 6,000 | 4,000 – 8,000 | Wool blends, modern collars | Basic solids, office-ready | Oxford classics, wrinkle-free | Suiting fabrics, sharp lines |
| Women’s Wear | 5,000 – 15,000 (Rareism dresses/top) | 1,500 – 4,000 | 2,500 – 5,500 | 3,000 – 6,500 | Sequin shimmer, desk-to-dinner | Ethnic fusion, affordable prints | Preppy knits, casual elegance | Saree blouses, structured kurtas |
| Kids’ Apparel | 2,000 – 5,000 (Rare Ones sets) | 800 – 2,500 | 1,500 – 3,500 | 2,000 – 4,000 | Family-match playwear, vibrant hues | Basics in pastels, easy care | Mini polos, active fits | Formal minis, durable weaves |
| Indo-Western | 6,000 – 20,000 (Rare Rabbit/Rareism fusion) | 2,000 – 5,000 | 3,500 – 7,000 | 4,500 – 9,000 | Georgette jackets, contemporary cuts | Kurtas with jackets, budget fusion | Hybrid chinos, global twists | Sherwani blends, ethnic tailoring |
Conclusion
Rare Rabbit positions itself as one of the brands that embraces individuality, self- expression and boldness through it clothes and encourages people to do the same as well. It was launched in 2015 in India with an intention of promoting aspirational and affordable luxury brand. One which targets upper middle class people and urban rich class. The clothes are minimal, sophisticated and have sublime beauty. Actor & Model Abhay Deol adds great value to the brand. One should give it a go if this is your style and represents the unique you.
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