The luxury fashion market in India has seen a huge upsurge in the past decade with people now looking for exclusivity, comfort, craftsmanship and individuality in their clothes. Today, consumers are not just looking to ethnic wear, they are seeking fashion that is unique, expresses artistry and is modern.
One of the new luxury designer brands which have carved a niche for themselves is Sajeda A. Lehry. This brand is renowned for its artistic design methodology to fashion, hand-drawn prints, high quality fabric and contemporary silhouettes. The brand is known for its unique collections, blending traditional Indian styles with contemporary design.
The article complete information about Sajeda, Brand History, Designer Collections, Luxury Fashion & Business Success (2026)
What Is Sajeda A. Lehry?
Sajeda A. Lehry is an Indian luxury fashion house that offers designer ethnic wear, occasion wear, festive wear and modern wear for women. The brand is especially known for its exclusive prints, artistic designs and limited edition collections.
The company’s design approach is always to focus on originality. Designers produce their own art work for use in prints and fabrics that can then be made into wearable fashion. This artistic expression creates a unique impression for the brand in the luxury fashion sector.
The label targets women who want elegant clothing that’s comfortable, elegant and exclusive. Collections suitable for weddings, parties, festive events, destination events and luxury events.
The following table gives an overview of the brand and the brand position.
| Category | Details |
| Brand Name | Sajeda A. Lehry |
| Also Known As | Sajeda |
| Industry | Luxury Fashion |
| Founder | Sajeda Ali Muntazir Lehry |
| Headquarters | Mumbai, Maharashtra |
| Business Type | Designer Fashion Label |
| Product Categories | Kaftans, Sarees, Lehengas, Shararas, Co-ords |
| Specialty | Hand-Drawn Prints |
| Target Customers | Women |
| Fashion Segment | Premium Designer Wear |
| Shopping Platform | Online + Retail |
| Market Position | Luxury Ethnic Fashion |
About the Sajeda A. Lehry Brand
Sajeda fashion Brand started with creativity and love for art. The designer wanted to make fabrics and prints that were true to her vision and style. She was unable to find designs that she could use because they did not correspond to the concepts in her mind, so she began creating her own prints and illustrations. The original works of art slowly evolved into the brand’s cornerstone. Instead of the usual fashion production process, the label stressed that it would produce exclusive garments based on illustrations drawn by hand. This method enabled the designer to retain 100% creative control over the final product.
Customers started to appreciate the uniqueness of the designs and the brand gradually introduced luxury occasion wear and festive fashion in its fold. They became popular because they were an alternative to mass-produced clothing that was available in the market.
In the years that followed, sajeda fashion brand evolved into a high-end fashion brand that focuses on small runs, artistic expression and luxury. The brand keeps expanding and continues its policy of exclusivity and originality.
Sajeda A. Lehry Fashion Categories
The brand also has a number of different types of products that enable customers to create full outfits for various events. Every category is developed in the same spirit of artistic simplicity and modern opulence.
Weddings, festive events, family functions, destination events and luxury events are all suitable uses for the collections. The company’s specialty is quality fabrics, contemporary cuts and individual designs.
The following table shows the main line of fashion offered by the brand.
| Category | Popular Products | Segment Type | Price Range (₹) |
| Kaftans | Printed Kaftans | Resort Wear | 15,000 – 35,000 |
| Lehengas | Designer Lehengas | Wedding Fashion | 35,000 – 70,000 |
| Sarees | Contemporary Sarees | Occasion Wear | 35,000 – 65,000 |
| Sharara Sets | Embroidered Sets | Festive Fashion | 25,000 – 50,000 |
| Kurta Sets | Designer Kurtas | Ethnic Wear | 18,000 – 40,000 |
| Co-ord Sets | Printed Sets | Contemporary Fashion | 18,000 – 35,000 |
| Jackets | Designer Jackets | Occasion Wear | 30,000 – 45,000 |
| Jumpsuits | Fashion Jumpsuits | Modern Wear | 20,000 – 35,000 |
Signature Hand-Drawn Prints
The hand-drawn prints is one of the most unique feature of Sajeda fashion. These prints represent the brand’s DNA and set it apart from a plethora of luxury fashion competitors.
Each collection begins with original sketches designed by the designer. The artworks are then turned into fabrics and dresses. This creative process is designed to ensure the final products are still unique and exclusive.
Customers who seek prints with a more artistic element are drawn to these prints. The collections are often inspired by floral patterns, abstract designs, and modern subjects.
The brand’s top print categories are displayed in the following table.
| Print Type | Features |
| Floral Prints | Artistic flower motifs |
| Abstract Prints | Contemporary designs |
| Digital Artwork | Designer illustrations |
| Limited Prints | Exclusive production |
| Seasonal Prints | Collection-based artwork |
Sajeda Lehry Kaftan Collection
One of the most identifiable brand product lines is kaftans. They are both comfortable and luxurious, and are a popular choice among women who want to look good without putting in too much effort.
The style of these garments with flowing silhouettes, high quality fabrics and artistic prints make them appropriate for many occasions. Kaftans are often picked for destination weddings, festive occasions, vacations, and nighttime events.
There are different types of kaftans available with the brand it offers to meet the demands of different customers.
| Kaftan Type | Price Range (₹) |
| Printed Kaftans | 15,000 – 25,000 |
| Embroidered Kaftans | 20,000 – 35,000 |
| Festive Kaftans | 22,000 – 40,000 |
| Designer Kaftans | 25,000 – 45,000 |
The kaftan category represents the brand’s philosophy of combining style, comfort, and exclusivity.
Sajeda Lehry Lehenga Collection
Lehengas form an important segment within the brand’s portfolio. These garments are designed for weddings, receptions, engagement ceremonies, and festive occasions.
The label combines traditional Indian silhouettes with modern design elements. The use of artistic prints, embroidery, and premium fabrics helps create distinctive pieces that stand out in the luxury market.
The following table provides an overview of the lehenga category.
| Lehenga Type | Price Range (₹) |
| Printed Lehengas | 35,000 – 45,000 |
| Embroidered Lehengas | 40,000 – 55,000 |
| Wedding Lehengas | 50,000 – 70,000 |
| Premium Lehengas | 60,000 – 75,000 |
The kaftan category is a symbol of the brand’s philosophy of style, comfort and exclusivity.
Sajeda Lehry Saree Collection
Saree collection is an example of the brand’s skill of turning an old fashioned dress in the new trend. The designer designs modern sarees with artistic features which remain elegant.
The sarees can be used in the following cases: Marriage, formal functions, festivity, social functions etc. Comfort, fluidity and sophistication are the key elements of the collections.
The following table gives an overview of the different types of sarees.
| Saree Type | Price Range (₹) |
| Printed Sarees | 35,000 – 45,000 |
| Occasion Sarees | 40,000 – 50,000 |
| Embroidered Sarees | 45,000 – 60,000 |
| Premium Sarees | 55,000 – 65,000 |
These outfits are ideal for brides, bridesmaids, wedding guests and men and women who want high quality festive fashion.
Sajeda Lehry Kurta Collection
| Product Type | Price Range (₹) |
| Kurta Sets | 18,000 – 35,000 |
| Printed Shararas | 25,000 – 35,000 |
| Embroidered Shararas | 30,000 – 45,000 |
| Premium Sets | 40,000 – 50,000 |
The saree collection exemplifies the versatility of traditional garments with respect to contemporary living.
Fabrics Used by Sajeda Fashion Brand
The choice of fabric is a key component to the brand’s success. The company highlights the lightweight and breathable fabric feature along with levels of comfort without sacrificing luxury.
Elegant fabrics contribute to flowing lines and beautiful outfits. The careful selection of materials also contributes to the beauty of the hand-drawn prints.
The following table summarizes the primary customer groups.
| Fabric | Features |
| Silk | Luxurious texture |
| Georgette | Lightweight drape |
| Crepe | Smooth finish |
| Organza | Elegant appearance |
| Satin | Premium feel |
| Blended Fabrics | Comfort and durability |
The brand’s focus on personalization also resonates with consumers who are looking for one-of-a-kind fashion experiences.
Sajeda Fashion Retail Presence
Sajeda Fashion sells their product in a variety of retail settings, which helps them reach the domestic and foreign customers. The company has an online presence and is partnering with top-tier retail partners. The brand can use this strategy to cater for customers in various markets.
The table below provides an overview of the brand’s retail channels.
| Channel | Availability |
| Official Website | Available |
| Designer Platforms | Available |
| Retail Partners | Available |
| International Shipping | Available |
| Online Stores | Available |
As more and more people venture into digital space, the brand’s visibility and reach has been increased.
Sajeda vs Other Designer Brands
There are also a number of established fashion brands in the Indian luxury fashion market. Sajeda brand offers limited production and artistic prints. The next comparison reflects the position of the brand in the market.
| Brand | Segment | Specialty |
| Sajeda A. Lehry | Contemporary Luxury | Hand-Drawn Prints |
| Masaba | Contemporary Fashion | Bold Prints |
| Anita Dongre | Luxury Ethnic | Bridal Wear |
| Payal Singhal | Fusion Fashion | Modern Ethnic |
| Falguni Shane Peacock | Couture | Bridal Fashion |
The exclusivity and original artwork is a competitive edge for the brand.
Sajeda Online Shopping Experience
The evolving online shopping experience has taken on growing significance in luxury fashion. Sajeda brand provides customers with access to several collections to browse, compare, and buy clothing online.
Customers have a chance to check out fabrics, sizing details and design information prior to buying. The convenience has enabled the brand to go beyond the traditional retailing area.
The company’s online presence also helps international customers who are unable to access the company’s physical stores.
Business Strength
The reasons why Sajeda brand is successful and growing is due to several factors. The company has built up a solid market position through creativity and exclusivity.
Here are the brand’s key strengths summarized in the following table:
| Business Strength | Advantage |
| Original Prints | Unique identity |
| Limited Production | Exclusivity |
| Premium Fabrics | Better quality |
| Artistic Designs | Brand differentiation |
| Online Presence | Wider reach |
| Luxury Positioning | Premium customers |
These attributes remain to be the key factors for the long term development of the brand.
Sajeda Brand Customer Reviews
Customer satisfaction is an important parameter for luxury brands. The uniqueness, quality and art of the product are often important features valued by buyers. Overall customer satisfaction ratings are given in the following table.
| Product Category | Average Rating (/5) |
| Kaftans | 4.6 |
| Lehengas | 4.7 |
| Sarees | 4.6 |
| Shararas | 4.5 |
| Kurta Sets | 4.5 |
| Co-ord Sets | 4.4 |
| Overall Experience | 4.6 |
Brand reputation is enhanced by positive feedback of design, comfort and exclusivity.
Future Growth Opportunities
With soaring luxury fashion aspirations and the rise in digital adoption, the market for luxury fashion continues to grow in India.
With these market trends, Sajeda A. Lehry is well-positioned to benefit from them. The premium positioning and the well-established art identity with increasing customer base provides opportunities for its future growth.
The company could keep adding new collections, growing its retail partnerships, and further expanding its presence abroad.
Conclusion
Sajeda A. Lehry has become a unique luxury fashion brand with artistic creativity, hand drawn prints, high quality fabrics and modern silhouettes. The brand’s products give consumers unique pieces that stand out for their individuality and quality.
It features kaftans, lehengas, sarees, sharara sets, kurta sets and occasion wear for weddings, festive events and luxury occasions amongst its collections. Originality and limited production has now become one of the company’s greatest assets.
FAQs
Sajeda A. Lehry is renowned for hand drawn prints, designer ethnic wear and exclusive luxury collections.
The company provides kaftans, lehengas, sarees, sharara sets, kurta sets and modern ethnic wear.
The brand’s main clientele are women with luxury and designer occasion wear desires.
It is unique for its hand-drawn prints, limited collections, artistic designs and high-quality fabrics.
Yes, customers can buy products online, on retail platforms.
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