The Indian jewelry market has undergone a dramatic transformation in the past few years. Today’s consumers are seeking jewellery that is fashionable, good quality, authentic and affordable. GIVA is one of the fastest-growing emerging jewellery brands in India that specialize in selling silver jewellery, gold jewellery and lab grown diamond jewellery. The brand is known for its trendy designs, high-quality craftsmanship, certified materials, and robust online presence.
Whether it’s an elegant ring or necklace, GIVA has it for you, or a collection of high-quality jewellery for men or a big collection of luxury lab-grown diamonds for the special occasion. GIVA has created a range that will resonate with today’s customers from accessories that can be worn daily and gifting ideas, to wedding jewellery and fine jewellery investments.
What is GIVA Jewellery?
GIVA is an Indian brand of jewellery, dealing in certified 925 silver jewellery, BIS hallmarked gold jewellery and lab grown diamond jewellery. It has a presence both online and offline, catering to Indian buyers with modern jewellery collections for everyday wear, gifting, celebrations and special occasions. The brand is known for its high-quality yet affordable and accessible jewellery designs that are fashionable and trendy. Today GIVA is a wide variety of rings, earrings, pendants, bracelets, necklaces, mangalsutras, anklets, personalised jewellery and men’s jewellery collections.
History of GIVA Jewellery
GIVA’s beginnings date back to 2019, when its founders realized that there was a need for a brand that would fill a void in the jewellery industry in India. Brands were more concerned about gold and diamond jewellery, but younger consumers were looking for fashionable and budget friendly silver jewellery. Entering the market with a fresh perspective, GIVA’s designs are fashion-forward, featuring certified materials and transparent pricing.
The business started a business selling sterling silver jewellery and soon became popular due to its online-first approach. The customers liked the beauty, the quality and the cost. With growing demand, GIVA branched out into gold jewellery and lab grown diamond jewellery.
The brand has been making strides in the retail sector over the years while also maintaining a significant investment in digital commerce. Currently GIVA is servicing customers throughout India via its online platform, mobile application and retail outlets, making it one of the fastest growing jewellery brands in India.
GIVA Overview
GIVA has emerged as one of India’s top contemporary jewellery brands, emphasizing innovation, affordability, and high-quality craftsmanship. The company is known for its jewellery that caters to both modern fashion and everyday practical use. However, GIVA jewellery is not like many conventional jewellery companies who focus only on a specific customer group such as students, professionals, couples and gift buyers. In the last 6 years, GIVA has blossomed into one of the most popular jewellery brands in India and has become popular in the silver jewellery segment, gold collections segment and lab-grown diamonds segment.
The brand has a network of over 350+ outlets now in India and Sri Lanka and targeting a long term goal of 800 to 1000 physical outlets, making it a good mix of online and offline shopping experience. GIVA has an appeal to younger consumers, providing contemporary designs that are reflective of personal style, so that jewellery has become a part of their daily lives rather than just their special times. The brand is constantly introducing new collections that reflect the evolving fashion preferences and trends. Whether it’s a piece of elegant silver jewellery, a range of luxury gold and diamond collections, at GIVA it has something for every day, special occasion, wedding or gift.
| Category | Details |
| Brand Name | GIVA |
| Industry | Jewellery |
| Founded | 2019 |
| Headquarters | Bengaluru, Karnataka |
| Business Type | D2C Jewellery Brand |
| Products | Silver Jewellery, Gold Jewellery, Lab Grown Diamond Jewellery |
| Shopping Platform | Online + Offline Stores |
| Key Segments | Women, Men, Couples, Gift Buyers |
| Specialty | 925 Silver, Gold & Lab Grown Diamonds |
About GIVA Jewellery Owner
Customers are looking to find out more about GIVA jewellery owners and the people who made the brand so successful. The duo of Ishendra Agarwal, Nikita Prasad and Aditya Labroo started GIVA with an idea to bring high quality jewellery to the consumers in India.
The founders prioritized developing a jewellery brand that is customer-centric, offers a range of designs, uses certified materials and has an open pricing policy. They were innovative in their approaches and helped GIVA to grow rapidly in a short span of time. They took the company to new heights and succeeded in entering the gold and lab grown diamond segments.
| Founder | Role |
| Ishendra Agarwal | Co-Founder & CEO |
| Nikita Prasad | Co-Founder & Creative Head |
| Aditya Labroo | Co-Founder |
| Industry Focus | Modern Jewellery |
| Brand Strategy | Affordable Luxury |
| Former Co- Founder | Sachin Shetty |
GIVA Ambassadors
Kriti Sanon is currently brand ambassador and strategic investor of GIVA. In May 2026, she was hired by the jewellery brand to become the face of the brand’s new campaign “Style, Sealed in Silver” that further connected GIVA with the young and fashion-conscious consumers.
In the past few years, GIVA has partnered with several popular personalities to promote their jewellery lines and increase their visibility across India. Actor Anushka Sharma was the previous face of the brand who showcased the company’s Lab Grown Diamond jewellery brand Heer.
Bhumi Pednekar, Barkha Singh, Shruti Haasan and Neha Kakkar are other celebrities who have been linked with GIVA till now. The collaborations have allowed the brand to connect with a wide range of audiences and bolster its presence in the rapidly expanding Indian jewellery market. By leveraging these celebrity collaborations, GIVA further strengthens its presence and promotes its jewelry line of silver jewellery, gold jewellery and lab grown diamond jewellery.
GIVA’s Celebrity Associations & Ambassadors
The GIVA’s silver jewellery collection is one of the widest range of jewellery that is available to shoppers online in India. It’s a collection for people who care about fashion and everything from basic everyday items to high-end statement pieces are provided.
The company regularly refreshes their silver collections, and keeps them up to date with the latest jewellery trends. The feature of wide range of designs in several price levels provides satisfaction to the customers as they can easily find their desired products and it makes shopping a great experience.
| Celebrity | Association with GIVA |
| Kriti Sanon | Current Brand Ambassador & Strategic Investor |
| Anushka Sharma | Former Brand Ambassador, Heer by GIVA Campaign |
| Bhumi Pednekar | Brand Collaborator |
| Barkha Singh | Brand Collaborator |
| Shruti Haasan | Brand Collaborator |
| Neha Kakkar | Brand Collaborator |
GIVA Products – Range & Pricing
GIVA’s top-selling lines include earrings, necklaces, rings and bracelets. Silver jewellery can be as cheap as ₹699, and top-of-the-line lab-grown diamond and designer jewellery will surpass ₹1,46,000.
Note: prices mentioned are approx. and may vary based on offeres, promotions and collection updates.
| Product Name | Category | Material | Sale Price |
| Golden Star Constellation Necklace | Necklace | Gold-Plated 925 Silver | ₹2,999 |
| Silver Zircon Pendant with Link Chain | Pendant | 925 Sterling Silver | ₹2,999 |
| Silver Zircon Drizzle Drop Earrings | Earrings | 925 Silver with Zircon | ₹3,499 |
| Rose Gold Drop Wreath Stud Earrings | Earrings | Rose Gold-Plated Silver | ₹1,873 |
| Silver Flowery Snowflake Studs | Earrings | 925 Sterling Silver | ₹1,999 |
| Golden Butterfly Studded Affair Earrings | Earrings | Gold-Finished Silver | ₹1,499 |
| Golden Daze Ring | Ring | 925 Silver with Zircon | ₹1,999 |
| Silver Classic Solitaire Ring | Ring | 925 Silver with Solitaire Zircon | ₹3,999 |
| Silver Meandering Bracelet | Bracelet | 925 Sterling Silver | ₹1,918 |
| Silver Zircon Ferns Bracelet | Bracelet | 925 Sterling Silver | ₹1,999 |
| Silver Queens Necklace | Necklace | 925 Sterling Silver | ₹1,999 |
| Rose Gold Deer Heart Necklace | Necklace | Rose Gold-Plated Silver | ₹1,999 |
| Silver White Pearl Earrings | Earrings | 925 Silver with Pearl | ₹999 |
GIVA Category Price Range
| Category | Price Range |
| Silver Earrings & Studs | ₹699 – ₹4,500 |
| Pendants & Necklaces | ₹1,499 – ₹12,000 |
| Bracelets & Bangles | ₹1,500 – ₹6,239 |
| Lab-Grown Diamond & Gold Jewellery | ₹15,000 – ₹1,46,000+ |
GIVA will have jewellery in every price range, from the budget to the premium and luxury ranges, which will be worn on a daily basis, given as gift and worn for special occasions.
GIVA’s Silver Jewellery Collection
The GIVA’s silver jewellery collection offers one of the most extensive selections in the Indian online jewellery market. Designed for fashion-conscious consumers, the collection includes products ranging from simple everyday accessories to premium statement pieces.
The company regularly updates its silver collections to reflect the latest jewellery trends. Customers appreciate the variety of designs available across multiple price ranges, making it easy to find products that match different tastes and budgets.
| Product Type | Price Range (₹) |
| Silver Rings | 999 – 4,999 |
| Silver Earrings | 999 – 5,999 |
| Silver Pendants | 999 – 4,999 |
| Silver Bracelets | 1,199 – 5,999 |
| Silver Chains | 1,499 – 7,999 |
| Silver Anklets | 999 – 3,999 |
GIVA’s Gold Jewellery Collection
The company grew and began offering high-end gold jewellery lines for those seeking to invest for the long term and luxury. The brand’s gold jewellery is BIS marked and made with good quality materials and modern designs.
The collection comprises of rings, earrings, necklace, bracelets, pendants, mangalsutras and special gifting products. GIVA’s gold jewellery blends tradition and style, appealing to young and old alike.
| Gold Jewellery Type | Price Range (₹) |
| Gold Rings | 8,000 – 50,000+ |
| Gold Earrings | 10,000 – 75,000+ |
| Gold Pendants | 8,000 – 60,000+ |
| Gold Bracelets | 15,000 – 1,00,000+ |
| Gold Necklaces | 20,000 – 2,00,000+ |
GIVA Lab Grown Diamond Jewellery
Lab Grown Diamond Jewellery is one of the most rapidly expanding areas in the jewellery sector all around the globe. GIVA has jumped into this category by providing a high quality range of certified lab grown diamond jewellery, with beautifully designed and made gold jewellery.
Lab grown diamonds have the same physical, chemical and optical qualities as mined diamonds. They do, however, provide customers with a more budget-friendly alternative that still is as bright and as shiny. From engagement rings to pendants and necklaces, to jewelry earrings and luxury gifts, GIVA’s diamonds collections are everything.
| Diamond Jewellery Type | Starting Price (₹) |
| Diamond Rings | 15,000+ |
| Diamond Earrings | 18,000+ |
| Diamond Pendants | 20,000+ |
| Diamond Bracelets | 25,000+ |
| Diamond Necklaces | 35,000+ |
GIVA’s Premium Men Jewellery in silver 925
GIVA has caught the jewellery bug, and has introduced an entire line of jewellery to men. The collection is made of certified 925 silver, providing durability, style and versatility.
Chains, bracelets, rings, pendants and gifting products are among the range of products available for men. The overall style of the designs is quite simple and modern, which is ideal for formal and casual attire.
| Product Type | Popular Styles |
| Silver Chains | Cuban & Box Chains |
| Bracelets | Link Bracelets |
| Rings | Statement Rings |
| Pendants | Modern Symbols |
| Gift Sets | Premium Collections |
GIVA Bestselling Jewellery Collection
The GIVA bestselling jewellery collection is designed to showcase the most popular products among GIVA’s customers. The versatility, affordability and timeless design of these items make them one of the brand’s most popular items in the past, and that is still the case today.
The bestselling collection is typically the first product the first time shopper will look at when purchasing these items, including customer favorites in rings, earrings, pendants, bracelets and gifting products.
| Category | Popular Products |
| Rings | Silver & Gold Rings |
| Earrings | Studs & Hoops |
| Pendants | Floral & Heart Designs |
| Bracelets | Charm Bracelets |
| Gift Sets | Couple Jewellery |
GIVA Jewellery Online
GIVA boasts a robust online presence with its official website and mobile app. The customer can access different collections, compare items, get specifications and buy from anywhere in India.
Secure Payments, tracking, customer support, easy navigation, and a convenient shopping experience back the online platform.
| Online Features | Availability |
| Product Filters | Yes |
| Secure Payments | Yes |
| Mobile Shopping | Yes |
| Delivery Tracking | Yes |
| Customer Support | Yes |
GIVA Jewellery Online Shopping
Online Shopping Platforms: GIVA jewellery is available on GIVA’s official website as well as other popular online shopping platforms like Myntra, Amazon India, Ajio and Nykaa Fashion.
Customer Friendly Policies: A 6-month plating warranty, lifetime replating service, and a 30-day return policy are just a few of the brand’s policies that ensures a secure and convenient shopping experience.
The most common positive feedback from customers is on GIVA’s gift packaging, light-weight jewellery designs, and modernity. A few reviews remark that delicate chains and fine items must be handled with care as a result of their fragility.
GIVA Jewellery Review
Usually, GIVA jewellery reviews feature the brand’s beautiful designs, the high quality of the jewellery, its package and its price. The company is known for its excellent value and style to many customers.
The brand has earned a good reputation among the younger customer, gift buyers, jewellery lovers. High customer satisfaction and repeat sales have played a key role in GIVA’s growth.
Overall, shoppers love GIVA’s modern designs and gift-ready packaging, though reviews note that durability and finish longevity can fluctuate from piece to piece.
| Category | Average Rating (/5) |
| Silver Rings | 4.5 |
| Earrings | 4.4 |
| Bracelets | 4.4 |
| Pendants | 4.5 |
| Men’s Jewellery | 4.4 |
| Gold Jewellery | 4.5 |
| Lab Grown Diamonds | 4.6 |
Conclusion
GIVA has carved its niche as one of the fastest-growing jewellery brands in India. Be it GIVA silver jewellery or GIVA’s silver jewellery collection, or GIVA’s gold jewellery collection or premium Lab Grown Diamond Jewellery, GIVA provides a range of products that address a wide spectrum of customer needs.
Its expansion of the retail outlets, presence on the digital platform, bespoke jewellery for men collection and customer-centric approach keeps boosting its jewellery market footprint. From everyday wear to gifts, weddings to luxurious items, GIVA offers stylish and certified jewellery options for all occasions.
Also Read: Zeraki Jewels: India’s Own Imitation Jewellery Set Designs
FAQs about Giva Jewellery
GIVA is known for their certified 925 jewellery, gold jewellery and lab grown diamond jewellery.
Ishendra Agarwal, Nikita Prasad and Aditya Labroo are the founders of GIVA.
Yes, GIVA has BIS-hallmarked gold jewellery like rings, earrings, pendant, necklace, bracelet and mangalsutra.
GIVA does stock high-quality men’s jewellery in 925 silver, rings, bracelets, chains and pendants.
Yes, a customer can buy a product via GIVA’s website, app and through retail outlets.
Yes, certified lab grown diamond jewellery is available in the premium collections of GIVA.
