There are literally various brands out there that make structured skincare brands for people with all skin types. But different brands have their own customers; some of them are costlier, some do not work in the Indian weather. To solve each of the problems, a new brand has been created under the name Chemist At Play. In this blog, you will know everything about Chemist At Play, its mission, its goals, its competitors, its content categories, and much more.
What is Chemist At Play?
Chemist At Play is an Indian Brand that focuses on the skincare of their customers. It is also known as the first brand that focuses on the ceramide-based skin care line. The brand has been established with lots of research and science-backed facts. It includes ingredients such as ceramides, salicylic acid, lactic acid, mandelic acid, vitamin C, and much more. Chemist At Play was founded by Rohit Chawla, Sifat Khurana, and Vimal Bhola in the year 2021.
The brand Chemist At Play is based under its parent company, named Innovist. The brand focuses on bringing good-quality products that are non-comedogenic but also have ingredients that suit various skin types and the Indian Climate. Through this, the brand aims at creating a safe space for those who enjoy taking care of their body and skin. The brand is certified by PETA, which shows that it is cruelty-free.
Mission And Goals of Chemist At Play
- Serve Every SkinType: The brand aims to provide a space for every skincare lover who has different skin types. Through this, they want to include every skin type, such as oily, sensitive, normal, and combination.
- Non-Comedogenic: This brand provides products that do not clog the open pores. The open pores in the form of blackheads and whiteheads are reduced because of such products.
- Global Brand: Though the brand is established in India, it wants to reach globally to everyone. The brand aims to be one of the number one skincare brands globally.
- Accessible Brand: The brand aims to provide all of its skincare products at an affordable range. It targets the customer who come from middle class background and either they are college going girl and young corporate professionals.
Chemist at Play Website
The Chemist At Play does not have a website of its own and sells all of its products from its Parent Website, known as Innovist, and other third-party websites.
Content Categories of Chemist At Play
1)Chemist at Play Body Wash: The Chemist At Play has introduced an exfoliating body wash that helps in removing the tan. It includes Vitamin E, Salicylic Acid and Lactic Acid which helps in toning the skin. It costs approximately around Rs 599 for a 40 ml bottle.
2) Chemist at Play Face Wash: The 2% Salicylic Acid Face Wash for the oily and acne prone skin type helps in maintaining the oil. The face wash also helps in preventing the acne and removing acne marks with the formulation of niacinamide. The 100 ml costs around Rs 248.
3)Chemist at Play lip balm: The brand also has a lip balm, which gets rid of one’s chapped and rough lips. The SPF 50 PA++++ helps brighten the lips and protects the lips from harmful sun rays. It costs around Rs 249 for a 4.5 gram tube.
4)Chemist at Play Vitamin C serum: The 10% Vitamin C Face Serum for brightening & glow helps in removing the dark spots and pigmented areas and also brightening the face. It is made for almost all skin types. The 30 ml bottle costs approximately around Rs 549.
Different prices at each website: Chemist At Play Online
| Product Category | Purplle | Amazon | Smytten | Zepto | Innovist |
| Ceramide Face Moisturizers | 500-650 | 450-600 | 480-620 | 450-580 | 359-550 |
| Salicylic Acid Face/Body Wash | 350-500 | 300-450 | 320-480 | 300-420 | 359 |
| Vitamin C Serums | 550-700 | 500-650 | 520-680 | 500-620 | 550-700 |
| AHA Underarm Roll-ons | 300-400 | 280-380 | 300-400 | 280-350 | 300-400 |
| Ceramide Lip Balms | 250-350 | 250-300 | 260-320 | 250-280 | 250-350 |
Chemist At Play Review
- Some of the users felt that the body wash of the brand helped in clearing and toning the skin tone.
- Some users found that the products have a scent sprayed, which is not suitable for their taste and preference.
- Some of the users tested the Vitamin C and Niacinamide Serum, which was a mixed bag for them. They did not find any improvement in their skin tone, but it also did not affect their skin.
- The 20% Vitamin C worked on some of the customers, where it helped them to remove their dark circles.
- The anti-acne serum also helped in improving some of the users’ quality of the skin.
- While other users also complained about the breakouts and pimples.
Competitors Analysis Table: of Chemist At Play vs Others
| Brand | Founded | USP | Key Products | Price Range (INR) | Certifications |
| Chemist at Play | 2021 | India’s first ceramide-based line; clean, science-backed, barrier-strengthening formulas; gender-neutral and tailored for Indian skin | Exfoliating body washes, salicylic acid face washes, AHA underarm roll-ons, vitamin C serums, ceramide lip balms | 250-800 | Vegan, cruelty-free, paraben-free, gluten-free, silicone-free, dye-free, sulphate-free; clinically tested |
| Hyphen | 2023 | Multi-ingredient blends (nature + science); result-driven for pigmentation, acne, and hydration; co-founded by Kriti Sanon; zero plastic footprint | Double Shot face serums (brightening/collagen), ceramide moisturizers, SPF sunscreens, fermented rice cleansers | 300-800 | 100% vegan, PETA-certified; clinically/in-vivo tested |
| Minimalist | 2020 | Transparency in ingredients/concentrations; high-efficacy, lab-developed actives; affordable for building custom routines | Salicylic acid cleansers/serums, SPF 50 sunscreens, niacinamide/vitamin C serums, peptide moisturizers | 200-700 | Not explicitly stated; focuses on clean, science-backed |
| The Derma Co | 2020 | Dermatologist-approved, active-focused for specific concerns like acne/hyperpigmentation; science-backed with consumer education | Hyaluronic sunscreens, vitamin C/niacinamide serums, and kojic acid face washes | 300-700 | Dermatologically tested; clean, safe formulations |
| Dot & Key | 2018 | Fruit-powered + high-actives; joyful, clean routines for overlooked concerns; in-house R&D with clinical trials | Vitamin C moisturizers/sunscreens, cica face washes, SPF lip balms, barrier repair products | 300-1000 | Cruelty-free, dermatologically tested; paraben/sulfate-free |
Conclusion
Chemist At Play is one of the best Indian Skincare brands that is present currently. It not only uses right chemical formulation that works best on different skin types. But, it is also certified from PETA which means it is cruelty free. Despite starting in 2021, it is gradually making its own space in the crowded market while also competing with its competitors upfront. This skincare brand has various kinds of products which might is made specially for the users’ benefit. Users should give this brand a chance to improve their skin.
Read More:
Best Makeup Brands: Flawless & Long-lasting Makeup Brands
Poison Tree Tattoo Meaning: Decoding the symbolism and meaning of tattoos
Refresh Date: February 23, 2026