Are you a makeup enthusiast or a makeup artist who is obsessed with makeup and different makeup brands? You probably have a collection of makeup products, or maybe not, but you look for affordable ones for your own satisfaction because you love makeup anyway. Are you looking for a trusted place where you can get suggestions on the different makeup brands? If you are, then you are totally at the right place; you will get a curated list of the top makeup brands. In this blog, you will get to learn about the best makeup brands in the world, for different skin tones, different makeup products, and much more.
What is makeup?
Makeup is known as a variety of makeup products, such as foundation, compact powder, eyeliner, kajal (kohl), blush, eyeshadow, lip gloss, among many others. Its purpose is highlight and enhance the person’s physical appearance, such as eyes, lips, eyelashes, face, cheeks, and other features. Makeup is also used as a tool for self-expression for the person through their choices of makeup, colours, patterns, and others. It is a great way to boost the confidence of a person as they become a totally different person, almost like their alternate ego. It is also useful to try the glam makeup for a wedding function or any evening function. Today, makeup is not just a hobby for people but is one of the creative fields that has a huge scope, and people are slowly and steadily inclined towards it.
People wear makeup on the occasions given below:
- Everyday Makeup
- Social Events/ Wedding Functions
- Corporates
What is Makeup Brands?
Makeup Brands are basically the companies that are known for selling different makeup products to customers. These companies can sell any kind of makeup line, whether as a luxury brand or an affordable one, depending on their target market. Makeup Brands include L’Oreal, Maybelline, NARS, Dior, Lakme, Sugar Cosmetics, Fenty Beauty, and Kay Beauty, which are popular among people.
Concept of Beauty and Inclusion of Makeup
Beauty has evolved over the years from the ancient era to the present time in 2026, it is literally changing every few months. In ancient times, during the reign of Egyptian rulers, curvaceous and robust bodies of women were widely appreciated. Women of that era who wore kohl and henna were seen as a beauty standard. It was a sign of taking care of themselves and being a stylish person.
During that time, even unibrows were seen as a desirable feature on women. Women had to wear perfume because even that was considered a beauty standard. Somehow, people have been tied to some beauty standard or another. Their features and bodies are never enough for society, and because of that, people started using makeup.
Makeup initially became a tool to hide their concern, but over the years, it has also made people confident about their looks. It is now slowly evolving into being inclusive to other people.
Makeup Products that you must know
The table below shows the different makeup products every beginner makeup enthusiast must know about. In addition, the application area of each product is also given, and the top leading brands that are known for each product line.
| Product | Top Leading Brands | Application Area |
| Foundation | Estée Lauder Double Wear, MAC Studio Fix | Entire face for even tone |
| Concealer | Tarte Shape Tape, NARS Radiant Creamy | Under the eyes, blemishes |
| Mascara | Maybelline Lash Sensational, Lancôme Hypnôse | Eyelashes for length/volume |
| Eyeliner | Urban Decay, Bobbi Brown | Eyelid edges |
| Eyeshadow | Urban Decay, Anastasia Beverly Hills | Eyelids for color/shimmer |
| Blush | NARS Orgasm, Milani Baked | Cheekbones |
| Lipstick | MAC, Charlotte Tilbury Pillow Talk | Lips for color |
| Highlighter | Fenty Beauty Killawatt, Becca Shimmering | Cheekbones, brow bone |
| Bronzer | Benefit Hoola, Charlotte Tilbury | Cheeks, forehead, jawline |
| Brow Gel | Anastasia Beverly Hills Brow Freeze, Glossier Boy Brow | Eyebrows for hold/shape |
| Primer | Smashbox Photo Finish, e.l.f. Poreless Putty | Entire face pre-makeup |
| Setting Spray | Urban Decay All Nighter, MAC Prep + Prime | Face to lock makeup |
Top Makeup Brands in the World
The table below shows the top makeup brands in the world, with the year they were founded, the founders’ names, and the top-selling products in each of the brands.
| Brand | Founded in | Founders | Known For Products | Celebrity Endorsements |
| Chanel | 1910 | Gabrielle “Coco” Chanel | Le Volume Mascara, Rouge Coco Lipstick | Margot Robbie |
| Fenty Beauty | 2017 | Rihanna | Pro Filt’r Foundation, Gloss Bomb | Rihanna (founder) |
| Guerlain | 1828 | Pierre-François Guerlain | L’Essentiel Foundation, Terracotta Bronzer | Yang Mi |
| NARS | 1994 | François Nars | Orgasm Blush, Laguna Bronzer | None specified |
| Hourglass | 2004 | Carisa Janes | Ambient Lighting Powder, Vanish Concealer | None specified |
| Charlotte Tilbury | 2013 | Charlotte Tilbury | Pillow Talk Lipstick, Airbrush Spray | Lily Collins |
| Dior | 1946 | Christian Dior | Forever Foundation, Diorshow Mascara | None specified |
| MAC Cosmetics | 1984 | Frank Toskan, Frank Angelo | Ruby Woo Lipstick, Studio Fix Foundation | Cardi B |
| Huda Beauty | 2013 | Huda Kattan | Easy Bake Powder, #FauxFilter Foundation | Huda Kattan (founder) |
Top Makeup Brands in India
The table given below shows the best makeup brands in India; these brands are manufactured and target Indian Customers. And they have achieved significant popularity among the Indian customers.
| Brand | Year Founded | Founders | Popular Products |
| Lakmé | 1952 | J.R.D. Tata | 9 to 5 Primer + Matte Lipstick, Absolute Foundation |
| Sugar Cosmetics | 2015 | Vineeta Singh, Kaushik Mukherjee | Matte Attack Lipstick, Smudge Me Not |
| Nykaa Cosmetics | 2012 | Falguni Nayar | SkinShield Supercreme Foundation, Lip Crayons |
| Kay Beauty | 2019 | Katrina Kaif | Eyeshadow Palette, Volume Mascara, Transferproof Lipstick |
| Lotus Herbals | 1993 | Kamal Passi | Ecostay Makeup Range, WhiteGlow |
| MyGlamm | 2015 | Darpan Sanghvi | LIT Mattene Lipstick, Liquid Highlighters |
| Biotique | 1992 | Vinita Tandon | Bio Fruit Whitening Lipstick, Morning Nectar |
| Mamaearth | 2016 | Ghazal Alagh, Varun Alagh | Tea Tree Foundation Stick, Ubtan Range |
| Himalaya Herbals | 1930 | M. Manalilath Joseph | Herb-enriched Lipstick, Purifying Neem |
Best Makeup Brands for Indian Skin
The table below shows the best makeup brands for Indian skin tone with the shades they have included so far. These brands are among the top leading ones that are inclusive towards the darker skin tone and are taking steps to include all shades possible.
| Brand | Inclusive Features | Skin Tone Range Offered |
| Maybelline | Fit Me Matte+Poreless (45+ shades), SuperStay for longevity | Fair porcelain to deep cocoa, warm Indian undertones |
| Sugar Cosmetics | 50+ foundation shades, matte for all undertones | Fair to deep brown, warm/neutral |
| Kay Beauty | Transferproof formulas, 20+ lip/foundation shades | Light beige to rich cocoa |
| Lakmé | Absolute range with cushion foundations | Fair to deep with golden undertones |
| Nykaa Cosmetics | SkinShield for multiple tones, lip crayons | Beige to chocolate, inclusive |
Best makeup brands Affordable
According to various internet sources, there are various makeup brands that provide quality under affordable price range for the customers. Some of these are ( with their overall estimated price range):
- Lakme: Lakme is known for its Eyeconic Kajal, and usually the makeup products come anywhere between Rs 500 and Rs 1,500.
- Maybelline New York: It is popular for the Fit Me Foundation, Super Stay Matte Ink lipsticks, and Colossal Mascara. The price ranges between Rs 250 to Rs 1,200.
- Swiss Beauty: This brand is known for primers, concelears and is easily affordable to the customers. The price range is between Rs 450 to Rs 1000.
- Mars Cosmetics: It is known for various pigmented eyeshadows and blushes, and usually costs under Rs 500.
Best Makeup Brands Foundation
There are various makeup brands that provide full coverage to the face through the foundation shade they provide. These makeup brands, over the years, have tried to be inclusive to the people, and have launched shades that are more inclusive towards the darker skin tones as well. Each skin tone is different from the others, and therefore, there shouldn’t be one foundation shade for everyone.
Some of the best makeup brands offering foundation shade are:
- Maybelline New York Liquid Foundation, Matte & Poreless, Full coverage, Blendable, Normal to Oily Skin, Fit Me: This ranges from approximately Rs 180 to Rs 200.
- Maybelline New York Super Stay Lumi- Matte Liquid Foundation-115, Up To 30H Long Wear, Water & Transfer Proof: This ranges approximately Rs 453.
- MARS SPF50 PA++++ High Coverage Foundation IN- VIVO Tested with 5 Star UVA +UVB: This foundation costs Rs 199.
- L’Oreal Paris Infalliable 24 H Tinted Serum Foundation, Light-Weight Coverage, Dewy & Radiant Finish, Transfer Proof: This foundation costs Rs 769-780.
- Pilgrim Medium Pure Ivory Serum Liquid Foundation, Matte & Poreless, 30 ml Foundation for Face Makeup Infused: This foundation costs Rs 519.
Conclusion
We have finally reached the end of the blog, where you probably might have gotten an idea about the best makeup brands in the world, the best makeup brands for Indian Skin tone, the estimated price, and much more. Do your own research before jumping to buy any makeup brands that might ruin your face. Learn the basics from the tutorials and look for the affordable ones that might suit your skin tone and highlight your facial features. Makeup is a great way for self-expression, and the top brands are helping to redefine the beauty of people.
Read: How to Choose and Use Makeup Brushes to apply makeup and feel beautiful.
Refresh Date: February 19, 2026