Sammohi by Moksha & Hiral: Overview, Categories, Price

Sammohi by Moksha & Hiral is a journey of two sisters, Moksha Shah and Hiral Shah. They dreamt of making a brand which caters to a broad clothing category for women. As there was less focus on creating apparel for women’s clothes which are stylish, creative and chic. So, they decided to open a joint venture that was personalised to the customers. They have created bridal lehengas, gowns, jumpsuits, etc. And the brand has been thriving ever since its launch, as per the 2025 report.  Let’s dive deep more about the Sammohi by Moksha & Hiral, mission & goals, about the founders, product categories, etc. 

Sammohi by Moksha & Hiral

Sammohi by Moksha & Hiral is an Indian Bridal Fashion brand that crafts unique pieces of outfits to make the bride’s special day unforgettable. It is done through crafting beautiful pieces of fabric and stitching them together, and creating stunning outfits. The attires are made according to the ideas and choices that the brides have. In turn, they grab their preferred outfit, which represents the overwhelming emotion attached to the special occasion. Sammohi features beautiful lehengas and other outfit collections with unique silhouettes and designs. The outfits are luxurious and a perfect mix of traditional and contemporary style, just like Kalki Delhi.  The special quality of Sammohi is that they are made to order and customizable. 

Sammohi literally translates to hypnotised, fascinated, or bewitched, which is exactly what the brand focuses on. To create a stunning and fascinating outfit that literally puts anyone into a trance. Apart from the Bridal Lehenga,  the label also features ethnic kurta sets, skirts, tunics, suits, sarees, and so much more.

Founders: Moksha Shah & Hiral Shah

Sammohi was launched by the sisters Moksha Shah and Hiral Shah in 2015. It presented itself as India’s first brand that focuses on the broad clothing category for women. The two talented sisters realised their inclination towards fashion. And they wanted to build something in the creative expression. This joint venture has the amalgamation of traditional craftsmanship and modern aesthetics. They make customizable outfits according to the customers’ preferences, which makes it beautiful. 

According to internet sources of the year 2025, the brand has not taken any funding. It ranks at the 1346th position among 1733 global competitors. Out of which 51 companies have taken the funding, and 25 companies have gone out of the market. There is no information on the revenue and profit of the company.  The top competitors of Sammohi are Newme, Freakins, and  Bewakoof. 

Mission & Goals: Sammohi by Moksha & Hiral

1. Personalised & Customisable Outfits: The brand is dedicated to making the bride’s special day by customising the attire as per their preferences. This makes the day unforgettable and full of memories, and the attire connects with the emotional bonding of the bride. 

2. Global Brand: Sammohi wants to make the woman, not just of India but also internationally, be embellished with beautiful outfits. Therefore, they are taking their brand to countries such as the United Kingdom, the United States of America, Australia and Dubai. 

3. Luxury Brand: The outfits are made with fabrics and materials used are affordable to the upper middle class and rich people. All the outfits are worth purchasing and look stylish on them. 

Why is Sammohi different from others?

1. Customizable: The made-to-order part of Sammohi is customizable and made personalised according to the user’s preference. The outfits are made according to the bride’s size, her choices and occasions.

2. Unique Embroidery: The brand has been featuring unique embroidery designs on its websites. The Baagh, Juliane, Layla, Mira, Ayra, Parisian Love, Timeless Romance, etc are the elegant and chic embroidery designs 

3. Amalgamation of Traditional & Modern Designs: The outfits created have the mastery of traditional craftsmanship and a modern touch. These attire are uniquely designed with different colours and patterns. It has timeless roots and a contemporary aesthetic. 

4. Emotional yet Aesthetic: The stunning pieces are aesthetically and visually pleasing. But apart from that, all the bridal lehengas carry so many emotions and memories of the bride and the celebration. It is not just tied to being a piece of clothing, but so much more than that. 

Lakme Fashion Week: Timeless Romance Collection

In 2018, Lakme Fashion Week was kick-started, where the winter collection for festivities was launched. The theme was Timeless Feminity which means the showcase of zari work and the soft and pastel colours. The fashion week was launched to promote the sustainable and inclusive brands. Sammohi also took part in the Lakme Fashion Week and presented their Timeless Romance Collection from their attire. Dia Mirza wore the Alyssa lehenga, which was a beautiful pink-coloured outfit. She became the showstopper for Sammohi that night.                                                                               

Product Catalogue: Sammohi by Moksha & Hiral

Light Lehenga:

This category offers lehengas that are simple, chic and can be worn in different festivities. The embellished lehengas are also made with fabrics which are breathable and do not make walking difficult.

1.The colours are soft pink, black, blue, yellow and much more. And it is available in different collections such as Marbella, Parisian Love, Ayra, Mira, and Layla.

2.The size range is L, M, S, XL, XS, and it costs between Rs 19,000 and Rs 70,000.

Bridal Lehenga:

The bridal lehengas are heavily embellished outfits with unique blouse styles and pretty colours. These lehengas are not exactly red but offer a fresh and distinctive take, which is of soft glam and pastel colours. These lehengas have a collection of Parisian Love, Timeless Romance, Bridal Lehenga and others. 

1. The sizes offered are L, M, S, XL, XS.
2. The prices are between Rs 70,900 and Rs 2,90,000.

Sarees:

This single piece of clothing is made of fabrics such as silk, georgette, cotton, etc with gorgeous designs. The collection featured for Sarees is Marbella, Parisian Love, and Timeless Romance.

1. The size ranges from L, M, S, XL, and XS.
2. The price ranges from Rs 20,000 to Rs 80,000. 

Fusion:

The fusion series is a coordinated sets which are traditional and modern chic outfits. The colours featured here are blue, pink, red, yellow, and green, etc. The collections are  Marbella, Parisian Love, Timeless Romance, Amore, etc. 

1. The size range is L, M, S, XL, and XS. 
2. The price ranges from Rs 11,500 to Rs 2,00,000.

Gowns:

The gowns stitched by Sammohi have an unparalleled style which is so different from each other. They are available in different colours such as champagne, pink, blue, and floral. These colours are usually soft glam, pastel colour that showcases femininity.

1. This is available in various categories such as Marbella, Parisian Love, Timeless Romance, and Amore.
2. The price ranges from Rs 15,000 to Rs 1,29,000. 

Jumpsuits:

The jumpsuits are a comfortable piece of clothing which can be worn during ethnic festivities or casual meetings. These outfits are elegant, unique and have simple & sober patterns. 

1. The collections are  Marbella, Parisian Love, Timeless Romance, and Amore.
2. The prices range from Rs 12,000 to Rs 39,000. The size range is L, M, S, XL, and XS.

Conclusion

Sammohi by Moksha & Hiral is a luxurious brand that is a perfect mix of traditional craftsmanship and modern touch. This brand has been running successfully for 11 years now without any funding. It is thriving with the profits and is making a place for itself in India and globally. It has also participated in the Lakme Fashion Week, which has showcased its beautiful, timeless romance collection. Overall, the founders have outdone themselves in creating a niche for themselves and being among the top bridal fashion brands in India. If you like this article, read Biba The Heartbeat of Indian Ethnic Fashion.

Disclaimer: The blog has used multiple internet sources to write this article. The author is not responsible for any errors. Users are advised to do their own research before purchasing anything from the brand. The blog does not promote any brand.

Refresh Date: January 15, 2026